How Furniturebox Delivered Next-Day Success and Boosted Conversions by 30%

Introduction

When Furniturebox’s leadership realized their Magento store was constraining both speed and flexibility, they knew it was time for a change. The UK furniture retailer, founded in 2015 by Dan and Monty, had built an audience hungry for next-day delivery and a seamless online experience. But slow page loads, complicated order processing, and an inability to split shipments were creating friction that threatened growth—especially during the Covid surge of 2020. This case study unpacks how the switch to BigCommerce supercharged site performance, modernized the checkout flow, and delivered a 30% lift in conversions.

The Challenge

Furniturebox’s Magento platform was increasingly unwieldy. The site lagged under high traffic, making searches sluggish and merchandising updates frustrating. Worse yet, a single late item would hold back an entire order. In a business devoted to next-day delivery and customer satisfaction, that bottleneck was unacceptable. Marketing Director Kayla Wilson recalls spending months patching the old system, only to watch growth stall despite skyrocketing demand. They needed a platform designed for speed, flexibility, and easy integration.

The Solution

Replatforming to BigCommerce provided the foundation. With a fast, responsive storefront, the ecommerce team could instantly update promotions and merchandising rules. Searchspring powered intuitive product discovery, while Pimberly handled complex product data across finishes and dimensions. In partnership with agency 5874 Commerce, the team engineered a custom one-page checkout that splits shipments by delivery date, letting customers choose to receive available items immediately.

Adding PayPal via BigCommerce’s native integration took only minutes, unlocking Apple Pay, Google Pay, and credit card processing without custom development. This streamlined payments rollout was exactly what Paul Franklin, Ecommerce Manager, wanted: killer features delivered at the push of a button.

Results

Within weeks of launch, Furniturebox saw:

• A 30% increase in checkout conversion rate
• 2X faster page load times
• 25% reduction in checkout abandonment

Beyond the metrics, the team gained confidence that the site could scale. “We’ve never had a partner this proactive,” says Kayla Wilson. “BigCommerce isn’t just a platform—it’s an extension of our team.”

Looking Ahead

Furniturebox plans to leverage BigCommerce’s Multi-Storefront feature to launch localized sites across Europe. They’re also exploring the B2B Edition to serve trade customers and wholesalers. With performance issues resolved and a robust partner ecosystem in place, the future looks bright for this home furnishing disruptor.