Stellar Eats Increases Sales by 3.5% with One-Page Checkout

Streamlining Grocery-Style Checkout Online

Stellar Eats launched in 2020 to bring delicious, health-focused baked goods to everyone—especially shoppers with dietary restrictions. Stocked now in major North American retailers, the brand saw an unexpected obstacle when customers shied away from checking out online. Filling out multiple forms and clicking through shipping pages felt jarring compared to the ease of tapping a payment terminal in a brick-and-mortar store. To match the speed of in-person grocery shopping, Stellar Eats sought a checkout flow that wouldn’t slow down eager customers.

The Challenge: Friction Costs Sales

Online grocery shoppers expect almost zero resistance. Each extra field and page adds doubt: “Is this safe? Is this expensive?” Stellar Eats discovered abandoned carts shooting up at every step beyond the first. They needed a slicker flow but didn’t have months to build a custom system. Any delay in checkout meant lost taste trials, fewer repeat buys, and stunted growth.

The Solution: One-Page Checkout on Shopify

Rather than reinvent the wheel, the team flipped the switch to Shopify’s one-page checkout. This single-screen interface pulls in customer billing and shipping data ahead of time, calculates shipping live, and keeps users focused on clicking “Buy now.” No fiddly back buttons, no hidden fees at the end—just a clean, single screen that looks and feels like in-person convenience.

Results: 3.5% Lift and Counting

Within days, the change was clear. Conversions rose by 3.5% without any other tweaks to product pages or pricing. Shoppers passed the free-shipping threshold more often because they saw it upfront. Abandoned checkouts shrank, and metrics that once flatlined began tick-up. Management projects that extra conversion will add tens of thousands to revenue in the next two years.

What This Means for Other Brands

If your online store feels like a maze at checkout, you’re leaving money on the table. Moving to a single-page process can recoup those lost carts fast. And since it’s built into Shopify, you avoid costly development sprints. For food brands in particular, where purchase frequency and impulse buys matter, smoothing that final click is a simple win.