How Timeular Scaled a Smart Time-Tracking Die with WooCommerce

Case Study: Timeular’s Journey

Timeular set out to fix a familiar pain: logging work hours. Traditional timesheets feel like chores. They designed an eight-sided Tracker that links via Bluetooth LE to desktop and mobile apps. A flip logs start and stop times, and tags and mentions in notes tie each block to projects or billable hours. It’s a playful tool that removes friction, capturing every moment with precision.

Building the Product

The first version launched in three weeks. They rapidly iterated, deploying fifty updates in under a year. An early Kickstarter campaign smashed its goal, unlocking $1.1M in funding. With user feedback driving features, the Tracker became both more durable and intuitive. Desktop and mobile apps now support mentions for JIRA tickets, #tags for billing categories, and real-time dashboards for deep dives.

Technical Stack

Beyond WooCommerce, the team leverages Upwork to find freelance talent and GitHub for code collaboration. They test code manually, use Drive to share docs, and communicate on Slack. The apps use React Native and Electron for cross-platform support. Bluetooth LE is at the core of hardware connectivity.

Ecommerce and Subscriptions

To sell hardware and subscriptions globally, Timeular relied on WooCommerce. Its flexibility accommodated multiple warehouses, currency display in € and $, and geolocation-based pricing. Extensions like Subscriptions, Stripe Gateway, and Shipment Tracking stitched payment, fulfillment, and recurring billing into a single interface. Non-developers manage orders with ease, while the team deploys rolling releases without downtime.

Remote-First Team Culture

Seventeen people across five countries work fully remote, following a 40-hour week with generous paid leave. They gather onsite three times per year for weeklong sprints. This rhythm keeps momentum high: fresh ideas collide in person, then flow back into daily work. Clear goals, like hitting 10,000 daily active users, unite the global crew.

Impact and Feedback

Consultants report that every ten-minute call is now tracked, rather than lost. Founders and freelancers pull minute-exact reports to invoice clients accurately. Users praise the ease: “It’s incredibly easy for me to keep track of my time every day down to the minute,” says Ashlee B. Development teams sync data between the Tracker and apps without missing a beat.

Lessons Learned

• Align product design with real user habits: the simple flip interface removes barriers to logging time.
• Choose an ecommerce platform that scales: WooCommerce handled hardware, subscriptions, and high-volume checkouts with plugins.
• Maintain a clear work-rest philosophy: a 40-hour week plus recharge time keeps a remote team firing on all cylinders.
• Iterate quickly: fifty versions showed that small, continuous updates build trust and respond to user needs.

The Road Ahead

With site performance optimizations in progress, Timeular is gearing up for massive scale. Faster queries and upgraded hosting will handle growing subscription loads. The next target: 10,000 daily active users. If they hit it, the Tracker may become the standard for time tracking across freelancers and enterprise teams alike.