How SodaStream Used Shopify Plus for Global Growth and 10X Sales

Scaling SodaStream’s Sparkling Success with Shopify Plus

SodaStream faced an overloaded tech stack. Multiple platforms made site updates slow and inconsistent. Every region ran a different commerce solution, and global launches took months. The team needed one reliable system to manage storefronts, payments and customer data.

The Challenge

Before the switch, SodaStream had stores on Adobe Commerce and local solutions that didn’t sync. Marketing couldn’t push campaigns uniformly, and IT was firefighting integration issues. New market launches dragged as engineers rewrote code for each country. Getting a unified customer profile was nearly impossible.

The Solution

Choosing Shopify Plus gave SodaStream a global platform with built-in reliability and high availability. It simplified hosting and server maintenance. With one code base for themes, the brand consistently rolled out updates. Working with BOA Ideas, SodaStream built a custom Zendesk integration so support reps handle orders and customer data right in their ticketing tool. Then they layered Snowflake for centralized analytics, processing info from over 9 million consumers.

Results

In four years, 16 websites went live across 15 countries. Direct-to-consumer revenue jumped from 2% to 20% of total sales, a 10x gain. With one design framework, teams maintain brand consistency and push updates faster. Snowflake dashboards feed regional marketing teams fresh insights every day.

Lessons for Fast Growth

Centralize on a single commerce engine to cut dev time. Use a scalable theme structure to apply changes everywhere. Integrate support and data tools to empower teams with a unified view of customer interactions. That’s how SodaStream stayed agile and expanded globally without breaking a sweat.