How Frank And Oak Cut Costs 47% by Unifying POS and E-commerce

Introduction

When a fast-growing apparel brand felt held back by patchy retail tech, it cost them time, money, and customer trust. Frank And Oak knew their digital side was charging ahead on Shopify Plus, but their old point-of-sale kept tripping over outages, price sync errors, and clunky promotions. Their goal: give shoppers a single, smooth experience wherever they clicked or tapped.

The Challenge

Glitches during peak hours meant staff dropping everything to fix sales, and customers leaving empty-handed. Inventory counts online didn’t match shelf stock, so buyers couldn’t rely on reserve-in-store or buy online, pick up in store. Promotions were tracked separately—two code sets for web and retail—making it impossible to reward loyalty across channels.

Choosing a Unified Platform

After weighing options, the leadership team decided to consolidate on Shopify’s full suite: Plus for e-commerce and POS for in-store. They planned a clean cutover, trained 15 locations, and relied on Shopify’s training hub to get staff comfortable in days, not weeks.

Implementation Fast-Track

In under three months, every store moved onto Shopify POS. Because the system was built to talk straight to their online catalog, price adjustments and stock levels flowed instantly. Monthly outages went from multiple hours to zero. There was no need for extra fraud-prevention plugins—the native toolkit had it covered.

Results and Impact

With unified data, the team launched their first true omnichannel sale using a single promo code. Transaction fees dropped by 3%, and operating expenses linked to their POS system plunged by 47%. Staff could now focus on service instead of tech firefighting. Customers enjoyed seamless reserve, pickup, and a cohesive rewards experience no matter where they shopped.

Looking Ahead

Frank And Oak is now exploring buy now, pay later offers and refining their BOPIS flow. With inventory synced and trust rebuilt, the brand is primed to grow loyalty and expand its retail footprint without reopening old tech headaches.