How a WFH Tech Site Skyrocketed From $267 to $21.8K/Month in 19 Months

Overview

In mid-2019, a new affiliate site called WFH Tech Hub launched to serve the sudden surge in remote work needs. Initially, the site generated just $267 per month by promoting desk accessories, chairs, and software subscriptions. By January 2021, revenue had climbed to $21,853 monthly. This growth came from a strategic focus on search demand for work-from-home topics, a huge expansion of content, and disciplined outreach to build authority. Along the way, the site’s Domain Rating rose 12 points, organic traffic hit nearly half a million visits per month, and RPM jumped from $19.31 to $43.76 through optimization and ad integration.

Planning & Research

The team began by harvesting 1,230 relevant keywords from tools like Ahrefs, aiming at a combined monthly search volume of 750,000. They filtered out duplicates, grouped similar queries into silos, and prioritized topics with clear buyer intent—like reviews of project management software or ergonomic chairs. Rather than obsessing over difficulty scores, the focus was to own every relevant phrase by creating comprehensive guides, tutorials, and comparison articles that matched user intent.

Content Strategy

Starting with 31 articles, the site published over 1,230 new posts in 19 months. Each article averaged 1,350 words, featured H1 tags with exact keywords, internal jump-link tables of contents, at least one optimized image with ALT text, and a minimum of one internal link per 300 words. Guides included annotated screenshots to walk readers step-by-step, and product reviews balanced pros and cons to build trust. A recommended SEO plugin, SEOPress, was used to enforce metadata and schema markup sitewide.

Link Building & PR

Using Ahrefs Content Explorer, the team identified high-link pages in their niche, then scraped referring domains from competitors. Out of 7,500 outreach emails sent via Mailshake, a 2.3% conversion rate yielded 173 new backlinks, raising DR from 44 to 56. Follow-up emails were sent at one-week intervals, and outreach was focused on niche-relevant, high-traffic sites. Additional tactics included guest posts, community engagement, and niche edits to scale link acquisition without huge content costs.

Conversion & RPM Optimization

Initially, revenue derived solely from affiliate commissions, with an RPM of $19.31. After integrating a display ad network and working closely with affiliate managers to negotiate higher commissions, RPM climbed to $43.76. A/B testing on the top 30% of pages tested CTA placement, button colors, and copy variations. As data accumulated, weekly iterations improved click-through rates. The team’s goal is to push RPM to $50 per 1,000 visits by refining ad layouts and affiliate offers.

Results

By the end of the 19th month, organic traffic reached 499,383 visits per month, affiliate and ad revenue totaled $21,853, and the site’s valuation exceeded $1,092,650. Overall traffic growth was 485,556 visits on top of initial baseline numbers, a 64.7% success rate against the original keyword plan. With a strong brand fit in the WFH productivity space, multiple strategic buyers have expressed interest. The team plans to hold until monthly revenue consistently hits $30,000 before negotiating an exit.