How Moonboon Scaled to $1M Affiliate Sales with Shopify Collabs

A Fragmented Affiliate Program Meets Its Match

Moonboon offers minimalist, organic textiles designed in Denmark, but its creator program was tangled in spreadsheets. Codes were shared by email, links bounced back and forth, and performance data lived across multiple tools. The team struggled to measure which partnerships drove genuine interest because data lived in inbox threads and spreadsheets. As marketing budgets rose, it became clear that this manual approach couldn't keep up.

Centralizing Creator Management With Shopify Collabs

With Shopify Collabs, Moonboon found a single dashboard to recruit, vet, and reward creators. A custom application page on their site streamlined recruitment, handling 90% of incoming requests without extra ad spend. Key metrics—application rate, sales per creator, and commission owed—were visible at a glance. They explored apps and in-house builds but complexity cost time.

Vetting And Onboarding At Scale

Rather than a public signup, Moonboon maintained control by hand-selecting candidates. Prospects applied organically through localized pages. The team reviewed social profiles, engagement rates, and content fit before sending a tailored email invite. Each application form can be tweaked per campaign to gather specific data points, preserving brand values and keeping the program exclusive.

Driving Sales And Performance

Over several months, more than 300 creators joined across Denmark, Germany, Sweden, France, and Norway. Affiliate links and discount codes flowed through Shopify Collabs, so commissions tracked automatically. Commissions were paid weekly, boosting creator morale. That clarity meant creators knew exactly how much they earned without manual check-ins.

Measurable Results And ROI

The community generated over $1,000,000 in affiliate sales and delivered roughly 10% of net monthly revenue. Moonboon recorded a 6.5× average return on influencer spend. The intuitive charts showed which countries delivered the highest conversion. With dashboards updating in real time, the team reallocated resources toward top performers and paused low-impact partnerships.

Maintaining Brand Integrity

Every creator in the Moonboon Ambassador Family aligns with the core values of sustainability, quality, and design. That strict bar kept promotional content authentic, so customers trusted recommendations. Organic channels thrived, reducing dependency on paid ads. Recruitment continues organically, reducing paid recruitment spend.

Scaling Forward

By boosting application page conversions by 400%, Moonboon filled seats in its program faster than ever. The Shopify Collabs stack now sits at the heart of their lower-funnel strategy, freeing up time for the team to refine messaging and product development. This lean structure allowed the team to shift focus to new product lines.

What Leaders Learn From Moonboon

Smart tools can replace busywork. When you track sales and commissions in one place, decisions happen faster. But maintaining an exclusive vibe keeps brand voice strong. A small team can punch above its weight when workflows are clean and data is at your fingertips.