How Systeme.io Scaled to $215K MRR with Affiliate Marketing

Introduction

Systeme.io started as a simple idea: offer an affordable, all-in-one platform that replaced six or seven separate marketing apps. In a crowded SaaS field, founder Aurelien Amacker used data-driven tactics, relentless email campaigns, and a huge affiliate network to push monthly recurring revenue beyond $675K and generate $215K just from referrals.

Early Growth and Launch

Before building a full funnel tool, Aurelien had an email list of 50,000 subscribers from his online courses business. In the first launch, he sent a few targeted emails and landed 400 paying users overnight—adding $15,000 in MRR at once. This initial surge proved that a warm audience plus clear calls-to-action can light the fuse on a new SaaS.

Building an Affiliate Engine

Aurelien set up a 60% recurring commission and recruited over 112,000 affiliates. Each month, affiliates drive sign-ups with blog posts, paid ads, and email blasts. In the past 30 days, Systeme.io paid $324,000 in commissions—turning partners into an unpaid salesforce and adding $215,000 to the company’s bottom line.

Leveraging Low-Cost Info Products

Beyond SaaS subscriptions, the team sells educational products at $7 a pop. By moving over 1,000 units in a month, they generated $7,600 on their best-selling guide and $23,082 overall. Cheap products serve as lead magnets and revenue drivers, helping build trust and move buyers into higher ticket plans.

Conversion-Focused Email Campaigns

Since early 2022, customers have seen up to 63 emails in a sequence. Each message is built to push a specific action—trial sign-up, upgrade, affiliate referral. The landing pages and subject lines are tested regularly, fueling steady increases in click-through and trial-to-paid conversion rates.

Continuous Improvement

Systeme.io never stands still. They run A/B tests on email headlines, tweak pricing tiers based on churn data, and refine onboarding flows to guide new users to “aha” moments fast. This iterative process has driven growth in both the French and English markets, reaching 8,500 active customers today.

Conclusion

By combining a smart affiliate program, low-cost info products, and conversion-driven email sequences, Systeme.io scaled from a side project to a SaaS leader with over $675K in MRR. Entrepreneurs can learn from their focus on clear calls-to-action, data testing, and an incentivized partner network to fuel sustainable growth.