How Danny Postma Earned $106K in 24 Hours with an SEO Course

24-Hour Launch Results

In just one day Danny Postma turned his SEO know-how into a $106,000 payday by selling a $49 course to 1,657 students. He directed 10,531 visitors to a slick pre-order page and secured a 16% conversion rate, far above typical industry averages. That early revenue push not only kick-started his cash flow but also validated his audience’s hunger for hands-on SEO training.

High-Converting Pre-Order Campaign

His pre-order page was laser focused on benefits: faster rankings, real examples, clear next steps. Simple headlines explained what to expect, social proof from past ventures backed him up, and a countdown timer injected urgency. He built scarcity by promising only limited early-bird spots at $49, so visitors felt a real push to decide now.

Dynamic Pricing Tiers

Once 100 sales hit, Danny raised the price by $10, repeating that move every 100 orders until the final price settled at $69. That incremental hike fueled conversation on social channels and gave buyers extra motivation to act fast. Even at $69, the course kept selling fast, proving that the momentum carried through multiple price levels.

Building Trust and Authority

Before launch, Danny had spent years sharing revenue numbers from ventures like his AI-copywriting SaaS Headlime, sold to Jasper for $1M. He offered free masterclasses and published case studies about his SEO wins. That track record made his paid offer a no-brainer for an audience tired of generic tips and hungry for real-world tactics.

Volume vs. Premium Strategy

Instead of charging $250 or more, Danny picked a low-ticket, high-volume approach—think Amazon ebook style. This tactic banked on impulse buys, broad reach, and social chatter when prices went up. He leveraged his audience size and reputation to make quick sales happen at scale.

Why This Works for Course Creators

The success recipe was simple: prove your chops, set an accessible entry price, build urgency with price bumps, and drive targeted traffic. As buyers shared their wins, the launch fed on its own momentum. Course creators with a solid following can adapt this playbook and trigger a similar sales spike.

Next Steps for Marketers

If you’re mapping out your next launch, start by mapping your **proof of work**. Gather testimonials, show results, then roll out a **tiered pricing** plan with clear deadlines. Use simple design and straightforward copy to avoid confusion. And always have a follow-up email series ready to convert fence-sitters into buyers.