How Snyder Performance Engineering Cut Admin Time by 25% and Boosted B2B Spend 40%

Challenge: Manual Orders Throttling Growth

At Snyder Performance Engineering, every B2B purchase meant picking up the phone or writing an email. Customers couldn’t check product availability or pricing on their own, so the small team spent hours on back-office tasks and duplicate data entry. As demand climbed, this process turned into a bottleneck that limited order volume and slowed response times.

Early Platform Trial Fell Short

When Co-Founder Amy Snyder first set up a self-serve site, she chose an open-source platform touted as low-cost. It required dozens of add-ons just to display customer-specific pricing. The backend was clunky, and it didn’t sync with QuickBooks or their inventory system. Every price change and order needed manual updates in multiple places—it felt like a step backward.

Solution: Shopify B2B Integration

Amy discovered Shopify B2B through an online forum. She found the admin interface intuitive enough to handle setup without a developer. Built-in wholesale features—customer-specific pricing, product publishing controls, payment terms—eliminated custom workarounds. Direct integrations with QuickBooks and ShipStation synced real-time inventory and automated fulfilment.

Results: Time Saved & Revenue Up

In just 18 months, Snyder’s team cut administrative workload by 25%. Orders now flow directly into their fulfilment queue—packing and shipping can happen within minutes of checkout. Wholesale customers enjoy a familiar, self-serve portal that drives repeat purchases. Average order value climbed 40%, and the business is bringing new parts to market faster than ever.

What’s Next

With manual processes out of the way, Snyder Performance Engineering can focus on product innovation and growth strategies. They plan to move reporting, analytics, and more operations into Shopify, creating a single source of truth for their team.