How Ruggable Saved $250K with Shopify’s Unified Commerce

Introduction

Ruggable, known for its machine-washable rugs and home textiles, was juggling six separate Shopify stores for international markets. Each update meant manually syncing catalogs, reindexing with search partners, and risking errors across six backends. The team wanted an efficient way to maintain a single storefront ecosystem while tailoring experiences by market.

The Challenge

Operating six independent stores ate into time and budget. Daily or weekly manual catalog uploads, third-party app configurations, and checkout customizations became a drain. Multiple product IDs and customer IDs meant any market expansion led to weeks of integration work—contracts with apps needed resetting, acquisition channel algorithms had to relearn product histories, and customer service faced a maze of cross-store returns and exchanges.

The Solution

Ruggable implementedShopify MarketsandMulti-Entity managementthrough Shopify Payments. Markets let them configure multiple catalogs, currencies, and localized content from one admin. The Translate & Adapt app delivered region-specific storefronts for languages and product recommendations. Multi-Entity management added a Canadian business entity under the existing store, routing payments through separate accounts without spinning up a new Shopify instance.

Implementation Details

The team rolled out Markets to support product visibility rules by region, currency settings, and contextual storefront blocks. For Finland, Sweden, and Denmark, a button press showed or hid products as needed. Checkout blocks displayed review banners in English or French for EU customers. For Canada, Multi-Entity removed the need to reindex US catalog updates, prevented contract renegotiations, and kept customer order history intact.

Results

By launching the Canadian entity under one store, Ruggable saved:

• Over $250,000 in annual overhead costs
• $55,000 in third-party app fees
• 330 hours upfront work
• 5,980 annual maintenance hours

Shopify Payments unlocked local methods like iDEAL in the Netherlands, boosting conversions. Partnering closely with Shopify’s team ensured rapid answers to detailed questions and smoother transitions.

Looking Ahead

Ruggable plans to extend this unified approach to future markets—Australia, New Zealand, and beyond—using Multi-Entity for any market requiring a local business registration. This keeps the focus on product design, marketing, and service rather than repetitive store setups.