How Supernote Turbocharged Sales with Shopify Plus

Problem: Limited Checkout and Low Conversions

Supernote started with a custom-built site that handled basic sales, but the checkout was rigid. Customers couldn’t pay with alternative methods or access special offers. Key segments—like students—had no tailored experience, so many abandoned carts at the final step.

Solution: Shopify Plus and Checkout Customizations

In March 2022, Supernote migrated to Shopify Plus and unlocked the exclusiveCheckout Customizationsfeature. With no code required, they redesigned the checkout flow, making it cleaner and more intuitive. They paired this with the Easy Student Discounts app to let students self-serve discounts without manual approvals.

On top of that, the team activatedShopify PaymentsandShop Pay, giving shoppers multiple ways to pay. Shop Pay installments let customers split orders into bi-weekly or monthly payments, lowering the barrier for higher-ticket purchases.

Implementation Details

• Revamped checkout UI using Shopify Plus code-free scripts.
• Installed Easy Student Discounts for self-service coupon codes.
• Enabled Shop Pay installments for flexible payments.
• Tested flow changes with real traffic to ensure zero downtime.

Results: Rapid Growth and Higher Conversions

The new checkout drove immediate impact. Students became 10× more likely to purchase, while all shoppers enjoyed extra payment flexibility. In just three months:

• Order volume rose by 42%.
• Average order value climbed by 3% with Shop Pay installments.
• Bounce rate at checkout fell significantly.

Year-over-year, Supernote saw 200% sales growth—proof that targeted promos and seamless payments can drive dramatic lift in a matter of weeks.

Key Learnings and Next Steps

By focusing on the finish line—the checkout page—Supernote turned a friction point into a conversion engine. The team plans to launch local UK and Japan services next, using the same playbook of custom promos and flexible payments.