Navigate through the case study sections
Alex Wieteska-Gasior always loved discovering new cultures, street food stalls and hidden trails. What began as an online photo diary evolved into Roam & Thrive, a travel hub attracting up to 70,000 monthly pageviews and generating over $5,000 in ad and affiliate revenue.
After teaching English across Asia and South America, Alex realized her paycheck couldn’t fuel the freedom she craved. She rented a tiny flat in Santiago, Chile, bought a basic DSLR, and launched her blog to share in-the-moment tips on packing light, finding local vegan eats, and booking budget retreats.
Her posts mix practical travel advice with wellness recommendations, hotel workout routines, mindful journaling spots, and eco-friendly tours. Every guide is packed with specific long-tail keywords like “best vegan cafes in Ubud” or “sustainable hotels in Costa Rica, ” letting searchers find detailed, up-to-date info that typical travel sites miss.
Visual storytelling is core. Alex shoots every destination herself, then weaves personal anecdotes, like nearly missing her ferry in Italy or discovering a cliffside yoga class in Mexico, into the copy. She also sells photo prints, turning art into an added revenue stream.
Nearly half of income comes from Mediavine ads, thanks to consistent traffic. Affiliate partnerships with hotels, tours, and car rentals add 35%. A specialized digital map-guide to Puglia generates 15%, and print sales of her photos round out the earnings.
Alex treats blogging like a full-time job, 6–7 hours daily, balancing SEO research, drafting articles, handling freelance photography gigs, and shooting new locales. Her weekly routine includes fresh keyword checks, content updates for past posts, and planning next quarter’s email newsletters.
Even after a dip from recent Google algo tweaks, Roam & Thrive still clicks along at 60K–70K pageviews. Email list growth and backlink building remain top priorities as Alex sharpens her SEO clusters around eco-luxury travel themes.
Roam & Thrive shows that niche focus, authentic content, and smart SEO can turn a solo passion project into a sustainable online business. With a clear process for content creation, a mix of ad and affiliate income, and a love for on-the-ground travel, Alex has built a model any aspiring travel blogger can follow.
Subscribe to access the tools and technologies used in this case study.
Unlock NowSubscribe to access the step-by-step replication guide for this case study.
Unlock NowShare your success story with our community of entrepreneurs.
Discover other inspiring business success stories
Hugh Grossman went from losing half his retirement savings to founding DayTradeSPY, a profitable educational business fo...
DayTradeSPY
Gearank.com was built by Daniel Barnett and Jason Horton, leveraging their real-world music background and technical ski...
Gearank
Unboxme is a custom gift box e-commerce startup founded in 2020 that crafts curated boxes for every occasion, from emplo...
Unboxme