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How LinkDR Automated Backlinks to Hit $10M ARR

6/10/2024
LinkDR
Ilias Ism and Lewis Carhart
LinkDR
linkdr.io
Remote, United StatesFounded 1970
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Monthly Revenue
Undisclosed
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Founders
Ilias Ism and Lewis Carhart
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Employees
10
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Business Description

LinkDR is a SaaS platform that automates backlink outreach, data-driven opportunity discovery, and cold email campaigns. It streamlines SEO efforts, helps startups and agencies build authority faster, and frees founders to focus on product development.
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Executive Summary

LinkDR emerged when founders Ilias Ism and Lewis Carhart realized manual backlink outreach was a bottleneck for their SEO agency, MagicSpace SEO. They built an automated outreach, competitor-analysis, and cold-email tool that’s already booking clients and targeting $10M ARR—saving businesses hundreds of hours on link building.
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Case Study Content

Background and Early Success

Ilias Ism started coding websites at 16 and hit his first viral success with a Reddit-integrated music player. By co-founding a bootstrapped SaaS, he learned to juggle development and marketing. After launching an AI chatbot called MagicBuddy that saw little adoption, he faced a choice: keep pushing code or invest in visibility.

Pivoting to SEO

Studying back-to-back failures, Ilias realized SEO and backlinks were the missing link. He teamed with Lewis Carhart to launch MagicSpace SEO, helping startups grow organic traffic. Running manual outreach taught them the grind of finding prospects, customizing emails, and tracking replies.

Identifying the Opportunity

As demand rose, the duo spotted a repeatable process: prospect list building, personalized outreach, follow-up sequences. But every campaign ate up days of work. If they could automate link discovery and outreach, agencies could save hours, cut costs, and scale faster.

Building LinkDR

LinkDR bundles three core features:

  • Automated outreach: Scans thousands of niche sites and reaches out to the right contacts.
  • Data-driven insights: Ranks link prospects based on SEO metrics and competitor performance.
  • Cold email tool: Crafts messages, schedules follow-ups, and tracks replies.

Clients report saving up to 80% of the time previously spent on manual link building. As LinkDR acquired its first users before a public launch, the team refined messaging and onboarding in real time.

Building a Suite of Services

Beyond LinkDR, the founders offer:

  • SEOAudit.me: Quick audits with video walk-throughs.
  • Online courses: Step-by-step SEO training for agencies and in-house teams.

These complementary products help introduce prospects to the flagship tool and create upsell paths.

Scaling Toward $10M ARR

With a small core team, the founders plan to expand marketing channels, add referral programs, and explore partner integrations. Their roadmap includes a marketplace for high-quality guest post opportunities and deeper analytics dashboards.

Lessons Learned

Ilias and Lewis highlight four principles:

  • Validate with real customers before polishing the product.
  • Marketing starts on day one—don’t wait.
  • Be ready to pivot when data shows a gap.
  • Package services and tools so they feed into each other.
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Key Takeaways

  • 1Identifying repetitive manual work in SEO can reveal an opportunity for automation and new product development.
  • 2Building a service first (agency) provides immediate customer feedback that guides product-market fit for a SaaS tool.
  • 3Integrating data-driven prospect scoring with cold email sequences saves agencies up to 80% of outreach time.
  • 4Complementary offerings like audits and courses can create multiple entry points and upsell paths for a SaaS business.
  • 5Validating demand with paying customers early on uncovers real pain points and speeds up product iteration.
  • 6Scaling toward $10M ARR requires expanding distribution channels, adding partnerships, and deepening product analytics.
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Tools & Technologies Used

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Founders Hut

Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.