Psycho Bunny Scales from 7 to 90+ Stores with Shopify

Psycho Bunny’s Retail Makeover

Psycho Bunny began in 2005 selling groovy neckties via wholesale channels. In 2016 the founders decided to pivot into a full lifestyle label focused on high-end polo shirts crafted from Peruvian cotton. With just seven team members and a small warehouse, they needed a platform that could grow with every viral moment.

The Challenge of Reinvention

The team faced a cluttered tech stack on Magento that slowed down new launches and retail experiments. They wanted to expand online sales, open brick-and-mortar stores, and keep overhead low. Customizing each channel meant hiring developers, and that cost time they didn’t have.

Choosing Shopify as a Growth Engine

Shopify emerged as the clear leader in ease of use and reliability. It offered a single dashboard, an app ecosystem full of plug-and-play solutions, and a unified POS that would tie online and in-store sales together. On day one, they migrated the catalog, set up core pages, and had a live checkout in under 24 hours.

Partnering for Rapid Deployment

To keep the team lean, Psycho Bunny worked closely with a Shopify success manager who connected them with the Riess Group agency. Together they built custom features in Shopify POS like receiptless returns and a central dashboard for store KPIs. That allowed managers to track performance and coach staff, all from the same Shopify interface.

Results That Speak Volume

With Shopify handling spikes in traffic and in-store checkout, Psycho Bunny opened over 90 stores worldwide, including Canada, Japan, Dubai, and South Africa. Their conversion rate climbed, and they scaled from a handful of employees to nearly 1,000. Migrating to Shopify Checkout further boosted completions by reducing friction at purchase.

Next Steps: Europe Expansion

Riding on unified inventory and payment solutions, Psycho Bunny is set to enter European markets in 2025. They’ll use localized payment options, in-region fulfillment, and regional storefronts, all running on the same Shopify account they trust today.