How Pinterest Ads Fueled a £14k Dropshipping Win in 14 Days

Background and Challenge

For dropshippers, traffic is what drives sales. Thomas Mulder, a seven-figure e-commerce entrepreneur, noticed that few stores tapped Pinterest ads, a source with lower competition and cost per click. He decided to test whether a small store, launched in late December 2022, could turn pins into profits.

Finding a Winning Product

Most folks scroll past Pinterest ads without a second thought. Thomas did the opposite. He clicked on ads, added items to his cart, and progressed to checkout without buying anything. This “engagement hack” signals Pinterest’s algorithm that you’re a serious shopper. Soon the feed filled with relevant ads.

Next, Thomas picked promising ads and analyzed the store behind them. Using the Commerce Inspector extension he could see visitor counts and top-selling items. A store with two million visits in a month immediately caught his eye. To confirm traffic sources, he ran the site URL through SimilarWeb and saw a large share coming from Pinterest.

Setting Up the Ad Campaign

With a validated product in hand, jewelry pieces priced competitively, Thomas launched a Pinterest ad campaign. The key was patience. In the first week the campaign produced just two sales and returned no profit. Many would kill it, but he let it run, testing different creatives, headlines, and pricing options.

Optimizing for Scale

Once the campaign ticked over to break-even on day eight, Thomas switched focus to maximizing average order value. He A/B tested upsell and cross-sell placements, on the product page, in the cart, even in follow-up emails and SMS. He offered bundle discounts and one-click post-purchase offers on the thank-you page.

Results Breakdown

• Total revenue: £31,394.90
• Ad spend (Pinterest): £8,342.37
• Cost of goods: £8,951.40
• Shopify fees (2 weeks): £80.90
• Net profit: £14,020
• Profit margin: 44%

Key Learnings

Pinterest ads can be a high-ROI channel if you take the time to train the algorithm, validate products, and then systematically improve your funnel. Starting lean and testing over two weeks unlocked data for cheap, letting Thomas build a formula that generated over £14k in profit.