How MegaPari Partners Achieved a 692% ROI in Uzbekistan

Campaign Background

In early November 2023, a team of affiliate marketers set out to drive user registrations for Megapari bookmaker in Uzbekistan. With the Curacao-licensed offer configured for 50% revenue share, they had a clear revenue goal. The country’s demographic—60% aged 15–54, predominantly financially capable men—made it ideal for sports betting ads. The affiliate used a one-month campaign window, from November 1 to November 30, 2023, and committed a modest $500 ad spend.

Target Audience & Geo Selection

The focus was on Uzbek men ages 21–45. Marketers knew that local language creatives build trust, so all video ads and banners ran in Uzbek on platforms where the audience spends evenings—online cinemas like Daxshat, Asilmedia, Uzmovi, and YouTube streams tied to sports channels. This precise geo and demographic split ensured every dollar reached a relevant viewer.

Creative Strategy

Megapari’s design team produced dynamic video spots featuring football imagery, promo codes, and bonus calls to action. A male Uzbek voiceover and driving music reinforced brand mentions at the start and close. The same ad cut appeared across online cinemas, YouTube prerolls (skippable after 7 seconds), and Telegram channel placements.

Traffic Channels & Testing

The affiliate tested multiple sources: pre-roll ads, YouTube influencer streams, and Telegram channel posts. Early data showed online cinema pre-rolls converting highest in evening slots, so budgets shifted quickly to those spots. Real-time reporting within the affiliate dashboard made these optimizations possible mid-campaign.

Performance & Results

By month end, $3,964 in gross revenue had rolled in against the $500 spend. That yielded $3,464 profit and a 692.8% ROI. The campaign exceeded expectations by more than sixfold return, proving that precise geo choice, native language creatives, and rapid traffic mix testing can unlock huge gains on modest budgets.

Key Lessons

This case shows how niche targeting, local-language ads, and flexible budgets across channels can amplify affiliate margins. Marketers should always run small tests, watch evening view patterns, and be ready to reallocate spend to top-performing sources.