How Luxeco Made $1,000+ in 4 Days with Jewelry Dropshipping
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Case Study: Luxeco’s Rapid Valentine’s Success
In January 2023, online entrepreneur Jeremy Ray Holst spotted a viral soulmate necklace trending on social platforms. He knew he could ride that wave into Valentine’s Day. Instead of overthinking design, he focused on three core steps: precise product research, a straightforward Shopify setup, and a targeted TikTok ad campaign.
Product Research for High Demand
Jeremy used the hashtag #TikTokMadeMeBuyIt and a spy tool called FindNiche to validate that sellers were pulling in $10,000 daily with this necklace. FindNiche’s filters on order growth, reviews and competition revealed a sweet spot: a 14K white gold over stainless steel pendant with clear crystals and a 7mm cubic zirconia. He saw average daily sales and price trends, then locked in a reliable AliExpress supplier.
Store Setup on Shopify
Within days Jeremy launched “Luxeco” on Shopify. He chose a clean theme, used the hero image to showcase the necklace, and highlighted key benefits: adjustable chain, free shipping, money-back guarantee. Photo reviews from early buyers were front and center, convincing new visitors that this was a gift-worthy piece.
TikTok Ad Campaign Execution
Next, he set up a TikTok Business Account, added the pixel to track conversions, and created a conversion-focused campaign. Jeremy tested ad creatives featuring unboxing videos and heartfelt gift moments. He optimized for 18–34-year-old users interested in jewelry and romance. With a $50 daily budget, his cost per purchase stayed under $20.
Results in Four Days
Day one revenue hit $461. By day four, 19 orders rolled in and revenue reached $739. In total, Luxeco made $1,011 in just four days, netting $179 profit. And all this without a large ad spend, just smart timing, simple design, and data-driven ads.
Key Takeaways
- 1Use targeted product research tools like FindNiche to validate trends before launching.
- 2A simple, clean Shopify store with clear product benefits and social proof boosts conversions.
- 3Timing your launch around seasonal demand (e.g., Valentine’s Day) can jumpstart sales.
- 4TikTok ads with conversion objectives and pixel tracking deliver fast, measurable results.
- 5Start with a modest budget and optimize ad creatives to lower cost per purchase.
- 6Free shipping, money-back guarantees, and customer photo reviews reduce buyer hesitation.
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