How Repurpose Pie Turned Tweets into $75K ARR in Just 7 Days

Turning Tweets into Videos Automatically

Ash M. had a simple but pressing challenge: she created top-tier content on Twitter, yet didn’t have the time or cash to post on TikTok and Instagram Reels. Outsourcing costs ran into hundreds each month, so she sketched out an MVP using Python and React to take tweet text, add an AI-generated voiceover, slap on basic overlays, and output a shareable video. It was rough, but testable.

Validating Demand with Early Adopters

Rather than polishing every pixel, Ash reached out to 100+ creators in her network with the prototype. Nearly half signed up instantly at a founder’s rate, and another 10% asked about annual plans. That quick $1K in sales, plus direct feedback on voice styles and template tweaks, proved the concept was worth building.

Building Full Features

Over the next few months, the team focused on three pillars: output quality (integrating advanced AI text-to-speech voices and multilayer video templates), automation (auto-detect new tweets, render, optimize formats, and post), and customization (background uploads, text effects, voice-cloning). They rolled out features incrementally based on user suggestions.

Launch Strategy and Traction

On launch day, Ash leveraged her 500K+ combined Twitter following. She shared testimonials from high-profile beta users, offered a 40% lifetime discount to the first 100 customers, and used branded hashtags like#RepurposePieLifeto spark buzz. Within 72 hours they hit $5K MRR, all organic.

Scaling to $75K ARR in One Week

A mix of 24/7 messaging support, ConvertKit email funnels, a 30% affiliate program, and targeted social ads pushed them over the original $75K annual revenue goal within seven days. Weekly feature drops—like AI voice cloning and playlisting—boosted upgrades and retention.

Lessons Learned

By solving a real problem first, prioritizing an MVP, tapping an existing audience, and blending automation with high-quality output, Repurpose Pie sprinted from zero to $75K ARR faster than most startups manage in a full quarter.