How Joey Babineau Hacked Google Ads for $60K/Month

Introduction

When Joey Babineau first started affiliate marketing, he treated Google Search Ads like a guessing game. After spending over $3 million in a few years, he realized that testing random offers wastes budget. Instead, he began reverse-engineering top‐performing ads and landing pages to cut trial expense, build an authority site, and capture leads via email. He now averages $60,960 in monthly revenue, with a 5.62% conversion rate on his core offers. Here’s exactly how he did it.

Building a Compliant, Authority Website

Joey’s first mistake was running direct‐link campaigns from a basic landing page. Google flags pages that exist solely to redirect users. To stay compliant and boost quality score, he created an authority blog in his niche, investment and finance tools, populating it with deep guides, reviews, and tutorials. He enrolled in ClickBank for offers, then wrote dozens of articles to rank organically for related keywords. This dual presence, organic and paid, signals to Google that his site adds value beyond affiliate links.

Hacking Winning Google Ads

Rather than start from scratch, Joey used tools like Semrush to identify the keywords and ad copies that top affiliates were already bidding on. He searched terms like “investing guide, ” reviewed the paid ad copy, and noted the structure: headline hooks, benefit statements, and calls to action. He then created his own versions with minor tweaks, ensuring he could match or improve on high‐CTR patterns.

Optimizing Campaign Settings

With his site and ad copy primed, Joey set up a Google Search Ads campaign with these tactics:

• 50 Keywords Max on a $100/day budget to focus spend.
• Manual CPC bidding until Google gathered conversion data.
• Turned off Search Partners to isolate core Google traffic.
• Sitelink & Call Extensions with action prompts like “Download Free Guide.”

After two weeks of manual bids, Google recommended automated bid strategies based on the campaign’s history. Joey then let target CPA take over, unlocking steady performance gains without constant manual tweaks.

Capturing Leads for Ongoing Upsells

Half the visitors who reached Joey’s landing page didn’t convert on the front-end offer. To monetize them later, he added an email signup above the fold, modeled on the highest-performing competitor pages he’d studied. From 730 visitors over 12 hours, 376 opted in and 41 bought immediately. Those extra 335 cold leads entered an email sequence, delivering content and additional affiliate links for long‐term revenue growth.

Scaling and Keyword Expansion

Once a core group of keywords was profitable, Joey opened a broad match ad group to let Google surface related search terms. He monitored the Search Terms report daily, adding high-conversion queries as exact‐match to maximize ROI. This process doubled his keyword set and unlocked new pockets of cheap traffic. Regular audits ensured poor performers were paused instantly.

Key Metrics and Results

Here’s how it breaks down on an average month:

• Daily Budget: $100/day ($3,000/month)
• Average Daily Revenue: $2,132
• Average Monthly Revenue: $60,960
• Conversion Rate: 5.62%

With a consistent system for cloning ad copy, expanding keywords, and building an email list, Joey slashed wasted spend and built reliable growth. If you follow these exact steps, you can launch a paid‐traffic affiliate machine without burning thousands in trial and error.