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How GoldenWeb’s Benjamin Strusnik Generated Over $25M with Organic SEO

6/17/2024
GoldenWeb
Benjamin Strusnik
GoldenWeb
goldenweb.agency
Ljubljana, SloveniaFounded 2020
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Monthly Revenue
Undisclosed
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Founders
Benjamin Strusnik
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Employees
17
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Business Description

GoldenWeb is a full-service digital marketing agency that specializes in organic SEO for Shopify stores. Founded by Benjamin Strusnik, GoldenWeb offers comprehensive technical audits, niche keyword research, content cluster creation, and high-impact backlink strategies to drive sustainable e-commerce growth.
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Executive Summary

GoldenWeb began when Benjamin Strusnik, at 14, parlayed a YouTube audience into a web design shop and then a highly specialized SEO agency for Shopify stores. Through a 285-point audit, niche keyword clusters, technical fixes, content clusters, and targeted backlinks, GoldenWeb boosted client traffic by up to 500% and generated over $25M in organic revenue in two years. This case study breaks down each tactic, client-selection criteria, and the data-driven approach behind GoldenWeb’s rapid growth.
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Case Study Content

Introduction

At just 12, Benjamin Strusnik began posting tech videos on YouTube. By age 16 he’d netted 30 million views and steady sponsorships. A thirst to organize those clips led him to build his first WordPress site and a small web design shop in Slovenia. That pivot exposed him to PPC and SEO, setting the stage for GoldenWeb—a Shopify-focused SEO agency that delivered over $25 million in organic sales in two years.

From YouTube to SEO Specialist

Benjamin’s teen channel taught him audience patterns and content consistency. He soon realized local shops wanted leads, not just a gallery. That shift pushed him into Google Ads, then local SEO, and finally affiliate sites. A chance meetup at Chiang Mai SEO introduced him to advanced techniques and online communities where he sharpened his skills.

Founding GoldenWeb

By 2020 Benjamin saw the biggest ROI in e-commerce SEO and high-ticket products. He bet on Shopify’s user base and launched GoldenWeb. The agency took on only a few clients at a time to guarantee focus. A strict vetting process weeds out hobby projects—GoldenWeb only works with stores that already convert and have average order values north of $50.

Methodology Breakdown

1. Comprehensive Audit

GoldenWeb runs a 285-point diagnostic covering crawlability, load speed, structured data, link gaps, and user flow. Early fixes can boost traffic by 50–70% in just six weeks.

2. Keyword Clustering

Using tools to group related search terms, they build topic clusters. A batch of articles about “iPhone cases” links to key product pages, reclaiming old link equity via redirects.

3. Technical SEO Fixes

From redirect loops to orphaned pages, GoldenWeb clears hidden blockers. One client jumped 70% in organic sessions within 45 days purely from code clean-up.

4. Content & Topical Authority

They craft long-form articles that match search intent. In one case, 50 posts in three months drove a 500% traffic surge and lifted keyword rankings across the site.

5. Targeted Backlinks

GoldenWeb targets niche media, PBN homepages, and strategic 301 redirects. Each link is vetted for relevance and long-term value.

Results & Success Stories

A French pet retailer saw a 70% traffic boost in six weeks post-audit. An education site leapt 500% in four months with content clusters. A solar company pulled in nearly $1 million in new organic revenue over six months. These numbers built a portfolio that attracts more premium Shopify stores.

Looking Ahead

Benjamin plans to automate routine tasks with in-house platforms and bring on senior strategists, so he can focus on vision. He continues to share his process on LinkedIn and YouTube, teaching peers and clients how each puzzle piece fits together.

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Key Takeaways

  • 1Early success on YouTube taught Benjamin Strusnik content consistency and audience behavior before he even touched SEO.
  • 2GoldenWeb’s 285-point audit fixes technical blockers that can deliver up to a 70% traffic lift within 45 days.
  • 3Clustering related keywords into content hubs helped clients see 500% traffic gains in under four months.
  • 4Selective backlink outreach to niche media sites, PBN homepages, and smart 301 redirects drove lasting authority.
  • 5GoldenWeb only takes on stores with proven sales channels and higher average order values to maximize ROI.
  • 6Ongoing testing and in-house tooling aim to automate routine SEO tasks and free up time for strategic growth.
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Key Facts

Organic Revenue Generated
$25M
Traffic Boost from Content
500%
Technical SEO Improvement
70%
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Tools & Technologies Used

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How to Replicate This Success

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.