How BÉIS Scaled Travel Bags to $200M on Shopify

BÉIS Transforms Travel Bags into a $200M Brand with Shopify

When Shay Mitchell launched BÉIS in 2018, she spotted a gap for travel bags that were both functional and fashionable. By choosing Shopify as her commerce platform, she gained a partner that could keep pace with her rapid growth. The brand quickly saw 135% growth in its first partial year and doubled that number in its first full year on Shopify.

Navigating a Global Slowdown

In early 2020, as COVID grounded the world, BÉIS had a roller bag ready to ship. Rather than pause, the team pivoted to create smaller carry options suited for daily errands and hands-free use. This rapid product shift was powered by Shopify’s ability to launch new SKUs without downtime. The brand upped its growth rate to over 200% that year and has sustained double-digit annual increases ever since.

Bridging Online and IRL with Pop-Ups

Once events reopened, BÉIS hosted pop-ups in Dallas, New York, and Los Angeles. Using Shopify POS, they let visitors try products in person, apply unique pop-up discounts at checkout, and ship items directly home. This hybrid model drove a 30% traffic bump in host markets and lifted revenue by 10%, while adding 2,500 new followers and 2.5M impressions during each event.

Black Friday, Cyber Monday Mastery

BFCM accounted for four of the brand’s busiest days each year, with a 225% surge in sessions and 250% boost in conversions. BÉIS ran doorbusters that filled a virtual waiting room of 60,000 shoppers, used billboards for build excitement, and tapped Shop Pay to streamline checkout. With Nosto personalization, 40% of customers shopped multiple times during the sale, and the site held an average speed of 2.5 seconds under peak loads.

Results That Speak Volumes

Today, BÉIS exceeds $200M in annual revenue, maintains low page load times during traffic spikes, and continues to expand its product line and global reach. By leveraging Shopify’s ecosystem—POS, Shop Pay, email tools, and apps like Nosto—the brand has built a seamless, scalable blueprint for growth.

Looking Ahead

With Shopify Markets on the horizon, BÉIS plans to enter new countries, refine personalized marketing, and launch fresh collections designed for on-the-go lifestyles. The brand’s journey shows that rapid pivots, unified commerce, and data-driven decisions can turn a side idea into a travel accessory leader.