Framebridge Reframes Retail with Shopify Plus

Background

Framebridge began with a do-it-yourself platform that met early needs but could not scale. The internal team spent more hours maintaining custom code than improving the core product. As demand rose they added an order management system that didn’t sync well with ecommerce or retail channels. Engineers were stuck patching integrations instead of innovating framing tools.

Challenge

By year nine they planned dozens of stores yet still managed orders in separate systems. Shopping carts weren’t persistent, so customers had to start fresh online after visiting a store. The team needed a simple, scalable solution that could power 100+ locations and support seamless customer journeys across web, iPad and in-person consultations.

Solution

Framebridge selected Shopify Plus and Shopify POS for native omnichannel support. Partnering with Pattern for design and SDG for technical implementation, they rebuilt the site and integrated POS in just months—before the holiday season. A custom “persistent cart” attached to a user profile meant shoppers could begin online, consult in store and finish checkout anywhere.

Key Features

• Buy Online, Pick Up In Store (BOPIS) and drop-off framing in-store
• An iPad-based framing preview tool in Shopify POS
• Unified backend with real-time analytics in a single dashboard

Results

On launch day they saw no major issues and customers found the site noticeably faster. After replatforming, add-to-cart rates rose by 15.3%, checkout starts jumped 8.1% and overall conversions climbed by 7.5%. Staff onboarding became straightforward with one system for orders and fulfillment. Leadership now checks daily metrics via the mobile Shopify app.

With a solid tech foundation, Framebridge is on track to open nearly one store per week through year-end and launch same-day “Gift and Go” framing through BOPIS. The simplified stack also frees engineers to enhance custom framing visualization tools instead of firefighting integrations.