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When Amann Memon was 17, he noticed a simple TikTok about shoe lifts hitting 36 million views and wanted in. At 5’8, he related to the insecurity shorter men face and saw a hungry audience. Without any budget for ads, he decided to build a dropshipping store around that product idea.
Scrolling through TikTok one afternoon, he saw a store called “My Sole Lift” racking up millions of views posting short clips of the insoles at work. He realized the seller dropshipped at around $20 per sale, but Amann could source the same item for under $5 on platforms like Zendrop or Alibaba.
He started a free 14-day trial on Shopify, installed the Oberlo and Zendrop apps, and imported the product at a low cost. Instead of writing long descriptions, he added GIFs and short bullet points highlighting height boost benefits. He kept the site colors to three—red, black, white—and followed a minimalist layout so nothing distracts from checkout.
Amann created two pages: one on TikTok and one on Instagram Reels. He didn’t buy followers on TikTok but grabbed 500 on Instagram for credibility. Every day he posted three times between 3–5pm Eastern, recreating viral formats exactly but with better lighting. He used trending sounds and included a CTA leading viewers to his bio once he hit 1,000 followers.
The hardest part was pushing past the first 1,000 followers to include a link in bio. He tested different angles and product demos until one video made it past 100k views. From there, daily sales rolled in without a dollar of ad spend.
By day 30 he hit $16,000 in revenue, covering cost of goods, shipping, and Shopify fees while still netting strong profit margins. Today, he uses the same formula on new products, proving that simple content plus a clean store can outperform paid ads when done right.
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