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How Amann Memon Turned TikTok Views into $16K in 30 Days

9/27/2023
Amann Memon
My Sole Lift Store
www.youtube.com/@amannmemon
New York, United StatesFounded 2023
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Monthly Revenue
$16,000
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Founders
Amann Memon
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Employees
1
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Business Description

A lean Shopify dropshipping store built around a simple shoe lift product, leveraging organic TikTok and Instagram Reels for zero-budget marketing to reach a niche of shorter men seeking a height boost.
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Executive Summary

In this case study, learn how 17-year-old Amann Memon spotted a viral TikTok showcasing a $20 shoe lift, built a lean Shopify store, and used organic TikTok and Instagram Reels to turn zero ad budget into $16,000 in 30 days. We break down his product research, store setup, content strategy, posting schedule, and tips to avoid common pitfalls.
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Case Study Content

Background

When Amann Memon was 17, he noticed a simple TikTok about shoe lifts hitting 36 million views and wanted in. At 5’8, he related to the insecurity shorter men face and saw a hungry audience. Without any budget for ads, he decided to build a dropshipping store around that product idea.

Identifying the Opportunity

Scrolling through TikTok one afternoon, he saw a store called “My Sole Lift” racking up millions of views posting short clips of the insoles at work. He realized the seller dropshipped at around $20 per sale, but Amann could source the same item for under $5 on platforms like Zendrop or Alibaba.

Building the Shopify Store

He started a free 14-day trial on Shopify, installed the Oberlo and Zendrop apps, and imported the product at a low cost. Instead of writing long descriptions, he added GIFs and short bullet points highlighting height boost benefits. He kept the site colors to three—red, black, white—and followed a minimalist layout so nothing distracts from checkout.

Marketing with TikTok & Instagram

Amann created two pages: one on TikTok and one on Instagram Reels. He didn’t buy followers on TikTok but grabbed 500 on Instagram for credibility. Every day he posted three times between 3–5pm Eastern, recreating viral formats exactly but with better lighting. He used trending sounds and included a CTA leading viewers to his bio once he hit 1,000 followers.

Overcoming Challenges

The hardest part was pushing past the first 1,000 followers to include a link in bio. He tested different angles and product demos until one video made it past 100k views. From there, daily sales rolled in without a dollar of ad spend.

Results & Impact

By day 30 he hit $16,000 in revenue, covering cost of goods, shipping, and Shopify fees while still netting strong profit margins. Today, he uses the same formula on new products, proving that simple content plus a clean store can outperform paid ads when done right.

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Key Takeaways

  • 1Leverage organic TikTok trends by recreating viral videos with improved lighting and quality.
  • 2Use a minimalist Shopify store design with three main colors and short GIF-based descriptions for higher conversions.
  • 3Post at least three times daily on TikTok and Instagram Reels, testing peak engagement windows in your region.
  • 4Secure a link in your TikTok bio by focusing on follower growth—reach 1,000 followers with consistent, trending content.
  • 5Source products affordably using dropshipping apps like Zendrop and Oberlo to maintain healthy profit margins.
  • 6Be prepared to switch products quickly if the first one doesn’t drive views or sales; consistency beats originality in early tests.
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Key Facts

Monthly Revenue Achieved
$16,000
Viral Video Views
36M
Follower Threshold for Links
1,000
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Tools & Technologies Used

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How to Replicate This Success

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Founders Hut

Founders Hut is a leading online platform dedicated to sharing thousands of in-depth business case studies from successful companies around the globe. Since its launch, Founders Hut has empowered entrepreneurs, marketers, and corporate innovators with actionable insights drawn from real-world successes and failures.

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.