How W. Titley & Co. Boosted Revenue by 190% with Shopify Flow

Background

W. Titley & Co. is a heritage British retailer of country and western wear founded over a century ago. With five physical boutiques and a rapidly growing online arm—now accounting for 42% of total sales—the company faced slow load times, manual inventory updates, and limited checkout prompts on its old platform.

Challenges

On Adobe Commerce (Magento), the team struggled to hide out-of-stock items, flag suspicious orders quickly, or remind shoppers how close they were to free shipping. Manual processes ate up hours each week and customers encountered frustrating stockouts or last-minute shipping surprises.

Solution

By migrating to Shopify Plus and integrating Shopify Flow, W. Titley & Co. automated critical store functions. Flow worked behind the scenes to:

• Remove out-of-stock products from collections instantly
• Flag high-risk orders and alert the support team
• Display a dynamic bar showing spend-to-free-shipping in real time
• Add icons at checkout highlighting fast delivery and free returns

Partner experts at Retail Express and The Hope Factory advised on theme tweaks and app integrations, ensuring the site stayed lean while offering shoppers clear incentives.

Results

The impact was immediate. Within weeks, W. Titley & Co. recorded:

• A 190% increase in overall revenue
• A 36% boost in checkout conversion rates
• A 75% growth in returning customer rate
• A 13% rise in average order value

The new storefront also proved easy to maintain, letting the in-house team deploy theme changes and onboard new staff in minutes.