Transformer Table Scales to $100M Annual Sales with Shopify Plus

Background

In 2016, seven friends in Montreal crafted a dining table that breaks down into modules, so it tucks into tight apartments. They started on Wix, ran Facebook ads, and blew past local demand. By 2019, their Kickstarter shattered Canadian records and CBC’s Dragon’s Den landed them $1 million in funding. Suddenly they had an international audience and a site that couldn’t keep up with orders.

The Challenge: Scaling Internationally

With orders coming from Europe and Asia, they needed a platform that handled currency conversion, language, and custom checkout flows. Their Wix setup was slow for mobile and offered no easy way to localize content or pricing. As visitors bounced, the founders realized growth was stalling at what should have been peak demand.

The Solution: Adopting Shopify Plus

The team switched to Shopify Plus and saw site speed jump by 67 % in a single day. Mobile engagement improved because pages loaded faster. They used Shopify’s built-in SEO tools to lift rankings on key search terms month after month. To tackle global demand, they installed Shopify’s Translate & Adapt app for multi-language pages and enabled the currency converter so customers pay in their local money without confusion.

When they adopted NetSuite ERP, the NetSuite ERP Connector app synced orders, inventory and finances automatically—no manual data entry or errors. Every morning, they open Shopify’s analytics dashboard instead of chasing spreadsheets. The data sits on Shopify servers so they trust it as their single source of truth.

Results

In seven years, daily sales doubled then tripled. Transformer Table now does over $100 million in annual revenue—more than a million per week—while continuing 45 % year-over-year growth. The conversion rate is twice what it was on Wix. International markets now account for 20 % of total sales, up from 3 % before Shopify. They ship production across 35 countries and run headless operations from Montreal.

Key Learnings

A solid platform creates headroom for marketing and expansion. Site speed matters more than most founders realize: shaving milliseconds off load times can lift conversions significantly. Built-in tools for SEO and localization drive global visibility without a team of developers. Integrations that automate back-office tasks free up founders to focus on product and market strategy.