How Georgi Todorov Scaled and Sold Thrive My Way for $102K in Two Years

Turning an SEO Side Project into a Six-Figure Exit

Background

When Georgi Todorov first got curious about how search engines rank pages, he spent evenings reading guides and testing tactics. He landed a gig at Semrush but left to build his own site. In August 2021, Thrive My Way launched with the goal of teaching people how to earn online income.

Rapid Content Rollout

Instead of waiting years for organic traction, Georgi set a bold target: publish 300 articles in six months. He invested $50,000 of personal savings to hire writers and virtual assistants. Each piece was guided by a detailed outline and a simple SEO checklist. That system pushed the site to 100,000 monthly visitors in just eight months.

Volatility and Recovery

After an initial growth spurt, Georgi cut back on new content and then got hit by two major Google updates in late 2022. Traffic plunged by over half. He audited pages, refined headlines, refreshed data, and retrained writers. By the March 2023 update, the site recovered and set new traffic highs.

Monetization and Exit

Thrive My Way started with display ads, then added affiliate links, sponsored posts, and an online course. With traffic climbing again, Georgi chose Flippa for the sale in late 2023. He closed at $102,000 with a buyer who respected his story and let him share the journey publicly.

Lessons Learned

Georgi’s rapid approach shows that with a clear plan and a content assembly line, a blog can hit big milestones fast. He warns against relying only on search, recommending a mix of channels today. Timing your sale, diversifying revenue, and testing affiliate offers personally are also key takeaways.