Sweet Success: How Theo Chocolate Boosted Sales with BigCommerce

Sweetening the Online Experience

Theo Chocolate was founded on a simple belief: delicious chocolate can also do good. By 2017, the company’s first ecommerce site on WooCommerce showcased its brand beautifully but struggled under the weight of true online selling. It was a site built for style rather than sales, and the team found it hard to manage without constant developer support. That’s when they began searching for a platform that non-technical users could also love.

From Woo to Woo-Not

The biggest friction points were twofold. First, consumer shoppers and wholesale buyers lived in separate experiences, forcing the marketing team to juggle multiple portals. Second, managing content and price lists felt like a never-ending coding task. The small marketing group wanted more autonomy—so they decided to leave WooCommerce and set their sights on a scalable solution that supported both B2C and B2B in one storefront.

A Tailored BigCommerce Makeover

Overdose Digital, a BigCommerce Elite Partner, stepped in to guide the entire journey. From evaluating providers to migrating product catalogs and customer data, Overdose handled every detail. In just three months—July to October 2019—Theo’s new site went live, featuring the company’s refreshed brand, enhanced page speeds, and intuitive store management. It was a sweet, swift launch that had immediate results.

Mixing B2B, B2C & Factory Tours

Theo needed one environment that served daily consumers, boutique wholesale buyers, and even factory-tour guests. Utilizing BigCommerce’s customer groups, the team created separate catalogs and price tiers, and built a custom wholesale order form that made bulk purchases feel as easy as picking chocolate off a shelf—no dev support needed after setup.

Integrations That Pack a Punch

A robust tech stack sealed the deal. Klaviyo synced order and customer data for targeted email and SMS campaigns, Recharge powered subscription boxes, and ShipperHQ allowed precise shipping rules to protect delicate bars in summer heat. These integrations required minimal custom coding but unlocked powerful automation across marketing, sales, and fulfillment.

Results That Taste Sweet

Comparing November–December 2018 to the same period in 2019, Theo saw a 23% lift in site visitors, a 69% bump in conversion rates, and an impressive 108% jump in transactions. Page load times dropped by 22%, contributing to smoother checkout flows and happier customers. It was an outcome that reaffirmed BigCommerce’s versatility—and Theo’s decision to invest in ecommerce growth didn’t disappoint.

Looking ahead, the team is exploring Multi-Storefront for regional expansion and continues to review new features with their BigCommerce success manager. The focus remains unwavering: delight customers, streamline operations, and keep the sweetness coming.