How Submagic Scaled to $83K/Month in 90 Days with AI Video Tools

Submagic’s Fast-Track to $83K/Month

Submagic launched an AI video editor that adds captions, cuts clips, and styles short social videos in minutes. Instead of wasting hours on editing, creators could focus on ideas. Within three months, Submagic hit $83,000 in monthly recurring revenue by stacking marketing blocks one by one. They didn’t rely on luck—each tactic was tested and optimized.

Influencer Marketing

The team scouted creators in video editing and content niches, approached them directly, and proposed standalone videos about Submagic. They paired upfront payments with a bold30% lifetime commission. That structure cut initial spend and kept influencers motivated to promote over time. About 20% of partnerships delivered strong returns. Those winners were locked in for multiple months to maximize impact.

Affiliate Program

Parallel to influencers, Submagic opened an affiliate portal with a 30% commission on every sale. They issued a 10% discount code for audience-focused partners. This public program unlocked new traffic sources without additional ad spend, and scaled as affiliates spread the word.

Paid Ads Testing

On Meta platforms, Submagic ran video ads created by influencers. They tested around 15 ad variations each month, refining creatives and audiences. Meanwhile, on Google Ads they bid on keywords around “video editing AI” and “automatic captioning.” Constant split tests kept cost per acquisition in check.

TikTok Multi-Account Strategy

Submagic launched multiple TikTok handles that reposted influencer demo clips, tutorials, and user-generated content. They used varied profiles to avoid algorithm limits and boost virality. This decentralized approach drove organic reach without heavy spend.

Product-Led Growth & Trials

Initially, every free video included a watermark, showcasing the tool’s power and encouraging upgrades. Later they introduced a trial of three watermark-free exports per month. That sweet spot balanced user experience with revenue goal, converting curious editors into paid subscribers.

Cold Outreach

For direct influencer deals, Submagic employed personalized cold emails and DMs referencing creators’ recent work. They highlighted time savings and social proof from other top partners. This tailored approach improved reply rates and partnership close ratios, theyre focusing on value upfront.

Results in Numbers

By combining performance-based influencer payouts, a public affiliate scheme, aggressive ad testing, TikTok outreach, and a smart trial model, Submagic rocketed to $83K in monthly recurring revenue within 90 days. This rapid growth proves that methodical testing and aligned incentives can yield big returns fast.