How Shopify POS Helped Sculpted By Aimee Boost Email Signups by 275%

Introduction

Founded by makeup artist Aimee Connolly in 2016, Sculpted By Aimee offers minimal cosmetics and skincare products across Ireland, the UK and online. Rapid growth drove the team to open four brick-and-mortar stores, but the brand hit a snag at checkout: gathering customer emails was clumsy and slowed down service. Pulling out a digital form and manually typing each email meant long queues and missed chances to connect with shoppers later.

The Challenge

Getting a shopper’s email address used to require extra taps on a tablet, interrupting staff workflow. Every time the queue grew, team members skipped email collection to keep lines moving. Without those email addresses, post-purchase marketing, loyalty promotions and targeted offers sat unused. Sculpted By Aimee needed a way to make data capture part of each sale rather than an optional detour.

The Solution

The brand chose Shopify POS Terminal with the built-in customer receipt selection feature. When staff ring up an order, the terminal prompts them to ask the customer for their email and explains the benefits of rewards and exclusive offers. GDPR compliance is built in, with clear opt-out messaging. Once the email is entered, it syncs instantly with Klaviyo and LoyaltyLion, powering personalized flows and loyalty points for both online and in-store purchases.

Implementation

Each store received new POS terminals and staff went through a brief training session. The team practiced the opt-in script: a simple note on rewards and data privacy. In less than a week, asking for an email felt seamless. Data synced automatically in the background, giving the marketing department fresh contact lists for follow-up messages.

Results

Within weeks, Sculpted By Aimee saw a 275% lift in email signups across locations. The London store reported a 74% increase while the Dublin outlet saw 60%. Customers who shop both in-store and online now have a 3–4× higher lifetime value. Retail staff said checkout felt more natural and lines moved faster. Marketing teams could launch targeted post-purchase emails and loyalty rewards at scale.

Conclusion

By choosing a POS platform that makesdata capturepart of the checkout, Sculpted By Aimee turned a pain point into an opportunity. They unified customer profiles, drove stronger engagement, and built a seamless experience that keeps people coming back. This case shows how a few clicks at the counter can power growth long after a sale is done.