How to Scale an E-commerce Store to $2M/Month with 9X ROAS on Facebook Ads

Introduction

In this detailed case study, we break down how Ryan Dale Media took a men’s grooming e-commerce client from zero to $2 million in monthly revenue at a 9x blended ROAS. By combining rigorous testing, budget optimization, and perception-driven offers, they delivered $6.4M in total revenue in just three months.

Background

The client sold high-quality grooming products with an average order value of $79.96. Prior to working with Ryan Dale Media, they struggled to find a reliable scaling framework. The agency introduced the “Pitchfork” method—three tiers of campaigns that move from broad testing to high-spend stability.

Pitchfork Scaling Technique

Tier 1: Initial Testing

Ryan started by running 10–12 separate ad sets, each using a 3x3x3dynamic creativesetup: 3 headlines, 3 visuals, and 3 copy angles per ad. This generated 27 unique combinations to quickly identify top performers. Tests were run on anABObudget with lowest cost bidding unless account history suggested caps.

Tier 2: Mid-Tier Scaling

Once winners emerged, the agency launched aCBOcampaign with the top 3 audiences and 3 top ads per set. Budgets ranged from $300–$500/day on smaller accounts to $2,000+/day on larger ones, roughly 20% of the ultimate scaling budget. Post IDs from existing social-proof-rich ads were stocked so that each new test carried engagement signals.

Tier 3: High-Spend Scaling

For the final stretch, a single CBO campaign featured the best two broad audiences and up to 16 proven post IDs, all with strong engagement. This structure prioritized consistency and let Facebook’s algorithm select top ads daily, reducing volatility at high spend levels.

Blitz Offers

To maximize perceived value, Ryan Dale Media implemented “blitz offers” that read as more compelling than standard discounts. Examples like “Buy One, Get One Free” or “BOGO 50% Off” boosted conversion rates and lifted AOV without eroding margins, simply by tweaking the framing.

Ad Copy Framework

A proven ad template drove CTRs and ROAS:

• Lead with theofferand mention scarcity.
• Highlight two core benefits or differentiators.
• Present shipping time as the third benefit.
• Include a brieftestimonialor review to address objections.
• Reinforce scarcity and link to purchase.

Results

By applying this systematic approach, the store achieved:

• $6,422,144 in revenue over three months.
• $2,000,000 in a single month at a 9.01 blended ROAS.
• New customer ROAS of 5.4x while retaining 40% of sales from returning buyers.

These results demonstrate how a disciplined test-and-scale model, paired with compelling offers and a solid creative strategy, can deliver rapid, profitable growth for e-commerce brands.