How Ryzon Boosted In-Store Conversions by Over 40% with Shopify POS

Introduction

Ryzon started in 2016 as a purely online triathlon apparel shop, aiming to serve endurance athletes with top-tier performance wear engineered in Germany and produced across Europe. Growth online was steady, but the leadership spotted a gap: athletes wanted to feel fabrics, test fits, and ask questions before splurging on race kits. So the team opened a Cologne showroom and staffed booths at expos around Europe. Their tech stack needed to stay lean, yet sync online and offline sales instantly.

The Challenge

Selling solely online gave Ryzon control over product display and customer service, but lacked the tactile reassurance athletes seek when picking gear for competition. Trials at up to 20 expos per year meant hauling devices, keeping inventory counts straight, and closing sales—sometimes in four currencies and speaking six languages. Diving into in-person retail, they needed a point-of-sale that plugged into Shopify, reflected accurate stock levels, and required no additional middleware.

Implementing Shopify POS

Ryzon rolled out Shopify POS across its Cologne flagship and all expo booths. With automatic inventory reconciliation, the team could set up anywhere and start selling without manual adjustments. When an item ran low in the showroom, staff ordered more from central inventory with a few taps on the dashboard. Ship-to-customer fulfillment ensured that even if a size was out of stock on the floor, customers could complete a transaction and receive gear at home.

The unified app lets Ryzon compare online and offline sales side by side. Staff use up to three POS terminals in busy stores so checkout lines move fast. And since the same system drives digital orders, returns and order histories stay consistent, boosting repeat purchase rates.

Results

Within months, Ryzon saw a 40% uplift in store conversion rates and a 35% jump in revenue. Inventory headaches vanished, freeing up dozens of manual hours each month. Product return rates dipped as customers got the right fit with in-person trials. International sales in 10+ countries and four currencies ran smoothly without juggling spreadsheets.

By centralizing sales channels in one system, the team gained clearer visibility into customer preferences, improved stock planning, and delivered a consistent brand experience whether shoppers clicked online or tried on gear at a triathlon expo.

Key Lessons

Ryzon’s story shows that adding an in-person element doesn’t have to bloat your technology. A unified system like Shopify POS can streamline inventory, speed checkouts, and give you the data you need to fine-tune product assortments across every channel.