How Rains Doubled Ecommerce Revenue with Shopify Plus

Background and Challenge

Rains launched in Copenhagen in 2012 with a single waterproof poncho. In its early days, a basic Shopify setup met needs. But as demand rose across Europe, North America and Asia, the team needed more flexibility, faster international launches and deeper channel integrations.

Why Shopify Plus?

Upgrading to Shopify Plus unlocked advanced features: multi-store capabilities, headless commerce readiness, robust APIs and built-in performance at scale. Rains could now launch new country storefronts in days, not weeks, and manage inventory and orders from one admin.

Implementation and Integration

The migration to Plus was smooth. Rains used Shopify’s integration ecosystem to connect social sales on Instagram and Facebook, tap into Amazon and other marketplaces, and deploy custom headless commerce applications. A modular approach let them spin up new regions—US, Spain, Sweden—while preserving consistent branding and customer experience.

Results and Growth

After moving to Shopify Plus, Rains doubled online revenue year-over-year for three straight years. The US ecommerce turnover grew 5.5× within four years of launch. And when entering a new US marketplace, Rains went live in just one week thanks to ready-made Shopify integrations.

Key Lessons Learned

• Centralized platform management speeds up new market launches.
• Built-in integrations reduce custom development time.
• Headless readiness preserves performance as catalogs and channels grow.
• Data-driven insights help Rains adjust marketing and product offerings fast.

Rains is now planning to go fully headless, further reducing overhead and improving page load times. The brand’s success shows that with the right platform, a small design team can scale globally without losing sight of its original vision.