How QE Home Boosted Revenue 250% with BigCommerce

Background

QE Home began in 1989 when two friends set out to create stylish, quality bedding at an affordable price. By 1992 they had opened their first brick-and-mortar stores in British Columbia, Canada, and over the next three decades grew into a network of more than 70 physical locations. Despite this success, their initial local ecommerce solution was inflexible, costly to modify, and prevented integration with modern marketing and service apps.

The Challenge

By 2018, QE Home’s leadership realized that every new feature request on their existing platform came with steep price tags and months of development time. They couldn’t connect to popular email tools like Klaviyo or customer support systems such as Gorgias. This lack of flexibility was damaging their ability to scale online, offer an omnichannel shopping experience, and deliver superior customer service.

Solution Implementation

After evaluating multiple platforms, QE Home selected BigCommerce for its robust headless capabilities, flexible APIs, and vast app ecosystem. Within months, they:

• Launched a multi-location “My Preferred Store” feature, allowing customers to view real-time stock across 70+ stores.
• Enabled seamless Buy Online, Pick Up in Store (BOPIS) with same-day pickup options.
• Integrated Klaviyo for targeted email automation, driving repeat purchases.
• Deployed Gorgias to streamline omnichannel customer support from one dashboard.
• Implemented Stamped to showcase authentic product reviews and build customer trust.

Results

By March 2020, just two years after launch, QE Home had already surpassed their five-year revenue goals. The combination of omnichannel strategies, app integrations, and operational efficiencies drove a 250% increase in overall revenue. The BOPIS feature empowered store teams, reduced order errors, and delivered a frictionless customer journey that strengthened brand loyalty.

Looking Ahead

QE Home plans to refine their theme architecture for improved site speed and roll out streamlined one-page checkout options, including Apple Pay and Google Pay. With ongoing BigCommerce support, they’re well-positioned to expand internationally while maintaining their commitment to quality sleep experiences.