How Max Turned a Pitch Deck Template into a $15,000/Month Business
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Turning a Single Template Into a Steady Income
When Max bought BaseTemplates at the start of 2019, it offered one pitch deck template and basic content pages. He saw room to expand. The site had organic sales, but it lacked structure and fresh material.
Platform Upgrade and Content Expansion
Max moved the site to a more flexible CMS, which cut load times and simplified updates. He wrote 30 new posts targeting long-tail keywords like “pitch deck business model slide”. That drove a surge in organic traffic over several months.
ProductHunt Launches
Next, he built PitchDeckHunt, a free gallery showcasing 150 public decks. A ProductHunt release pulled in over 1,000 upvotes, and referrals spiked. Since each launch attracted new backlinks, the SEO curve tilted upward.
Affiliate Networks and Partnerships
By mapping where founders hang out online, Max reached out to OpenVC and other communities. He negotiated revenue share deals, bringing on five partners who added 5–10% of monthly revenue. It was a small lift for a meaningful gain.
Service Add-Ons and Custom Design
Alongside templates, Max introduced a custom pitch deck design service. Though sales were fewer, each project averaged higher rates, boosting overall margins.
Results and Community Impact
Within four years, BaseTemplates grew to serve over 10,000 founders and now averages more than $15,000 in monthly digital sales. Traffic climbed steadily, and user feedback praised the site’s ease of use and fresh content.
Key Takeaways
- 1Migrating to a modern CMS and focusing on site speed and usability can double organic traffic over a few months.
- 2Writing targeted long-tail blog posts around specific pitch deck topics drove a consistent flow of search traffic.
- 3Launching free tools like PitchDeckHunt on ProductHunt can generate high-quality backlinks and spike user interest.
- 4Strategic affiliate deals with niche communities can add 5–10% to monthly revenue without extra ad spend.
- 5Offering premium custom design services can increase average order value and overall profit margins.
- 6Serving a clear audience—startup founders—helps create tailored content and resources that drive engagement.
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