How Pagoda Classics Elevated Classic Car Sales with WooCommerce & Custom Content

Project Overview

Pagoda Classics is a boutique car restoration studio in the heart of Croatia. This team has spent over 25 years bringing classic vehicles back to life. When they approached Neuralab, they wanted their website to reflect the craftsmanship they pour into each project. At the same time, they needed a robust e-commerce setup that would handle high-value listings, membership tiers and easy content updates.

Objectives

• Show each restored car in vivid detail using ultra–high resolution photos.
• Create on-demand video segments to tell the story behind select projects.
• Build a custom WooCommerce theme to manage listings, membership and reporting.

Video Strategy

Neuralab produced cinematic sequences to sit behind the homepage header and stand alone so visitors can watch a short journey of an original restoration. The plan started with location scouting on Pag island, famed for its lunar terrain. A mix of gimbals, drones, sliders and tripods ensured a library of b-roll that highlights both engine detail and bodywork. Recording audio on-site with a shotgun microphone added environmental context, from ferry horns to open roads at sunrise. Post-production involved color matching across five camera systems and creating a fast-cut edit that aligns with the brand’s design palette.

Photography Approach

For product shots, Neuralab booked three unique classic models and devised three distinct scenes that suit each personality. A rustic stable set for an Alfa Romeo Giulia in celeste blue, a rugged concrete lot at golden hour for the Alfa Romeo 1900C, and a downtown Zagreb backdrop for a Mercedes convertible. The team used vintage lenses and custom lighting rigs to deliver crisp stills in 4K resolution. Each image feeds into the theme layout and populates the stocklist section with clear, zoomable detail.

WooCommerce Implementation

The development team extended WooCommerce with custom membership levels and integrated FacetWP and SearchWP to power advanced filters and a quick search interface. REST API endpoints between the video library, stock photos and the WordPress backend allow easy updates. Neuralab worked closely with Pagoda Classics to choose codecs and file formats that maintain quality without dragging down page speed. Built-in reporting gives clear insight into stock performance, site visits, membership conversions and video engagement.

Results

Since launch, Pagoda Classics has seen an uptick in page engagement, longer session durations and positive feedback on the clean user interface. The on-demand videos attract an audience that stays on the site, while the 4K photos provide assurance on a purchase that can reach half a million euros. Internally, the client team now handles new stock images and still shots from the video with ease, reducing third-party production costs.

Next Steps

Pagoda Classics plans to roll out new model listings weekly, leverage membership tiers for early access, and use built-in analytics to refine marketing efforts. The framework is in place to scale content production and maintain high-quality visuals at every stage of the customer journey.