Ooni’s 400% Growth: Automating Pizza Oven Sales with Shopify

Introduction

Ooni launched as a crowdfunding idea to bring wood-fired pizza ovens to backyards at an affordable price. From a $300 oven funded by Kickstarter backers, they expanded into multiple countries and tackled a new challenge: how to manage fast growth without ballooning headcount or noisy downtime.

The Challenge

Once orders started pouring in, manual processes took over. Staff juggled spreadsheets for stock counts, scrambled for discount codes on high-traffic days, and monitored uptime across multiple stores. Growth created workflow friction that threatened customer experience and held the team in reactive mode.

Shopify Plus to the Rescue

Ooni switched from standard Shopify to Shopify Plus to tap into advanced automation. They rolled out three core tools:

• Shopify Flow: automated inventory alerts, reorder triggers and supplier notifications.
• Launchpad: scheduled Black Friday and Cyber Monday sales event flows—activating discounts, themes and promotional banners at set times.
• Shopify Scripts: custom checkout rules to apply shipping zones, bundle deals and targeted discounts for returning customers.

Results

By delegating repetitive tasks to automation, Ooni’s team shifted focus to product development and international expansion. Uptime became a nonissue, and the lean dev team kept costs predictable. The payoff was immediate: 400% growth in annual sales, a 68% jump in conversion rate with Shopify Payments, and over 50 Flow automations handling day-to-day operations.

Key Metrics

• 400% increase in sales year-over-year after migrating to Plus
• 68% boost in conversion rate using Shopify Payments
• 50 automated workflows live within the first six months