How Only Curls Boosted Sales 180% with Shopify Plus

Introduction

When Lizzie Carter founded Only Curls in 2016, she started with a simple idea: design a towel tuned to curly hair needs. With just £500 and one product prototype, she launched an online store in London. Orders trickled in at first; Lizzie handled everything by herself, from packing parcels to fielding support messages.

Early Growth and Growing Pains

By 2019 demand had spiked during social media posts, but managing stock alerts and customer replies manually became a chore. Fans hit “sold out” notices and waited days for restock emails. Support emails piled up. Lizzie was ready for a streamlined system that wouldn’t buckle under high traffic.

Choosing Shopify Plus

Upgrading from Shopify to Shopify Plus gave Only Curls access to automation tools like Launchpad for timed product drops and integration hooks for third-party apps. The seamless connection with Klaviyo let her trigger back-in-stock emails, while Gorgias powered up customer service with macros and live chat.

Implementing Key Integrations

Integrating Klaviyo took less than a day. Automated flows now notify subscribers when inventory returns. Gorgias handled support tickets from Facebook, Instagram, and email all in one dashboard. Lizzie set up workflows to tag VIP customers and offer discount codes to first-time buyers.

Results and Impact

After moving to Shopify Plus and activating critical apps, Only Curls saw orders surge. Total orders climbed 154%, conversion rate jumped 19%, and average order value rose 10%. The admin interface never crashed during high-volume product launches—no extra hires were needed.

Looking Ahead

With reliable automation in place, Lizzie can focus on product development and community engagement. Only Curls plans seasonal launches, exclusive bundles, and to explore new global markets—knowing Shopify Plus scales as fast as her vision.