How ONE Championship Boosted Online Merch Sales 20x with Shopify Plus

Background

ONE Championship is best known for its martial arts events across Asia. When it first tested a third-party store for branded gear, the team saw potential but lacked direct control. Data trickled in late and marketing tweaks felt like guesses. That changed when they decided to own every step of their merchandise journey through Shopify Plus.

Challenge

Bringing design, production, customer support, marketing and logistics under one roof meant replacing a black-box platform. The old provider withheld real-time analytics. Every campaign update and product launch required data requests that arrived days too late. When Singles Day rolled around in 2019, ONE Championship needed nimble visibility. Without it, every hour of delay carried lost revenue and missed chances to adjust promotions on the fly.

Solution

The team moved to Shopify Plus and restructured fulfillment in Singapore. They collaborated with agency 360&5 to roll out a free shipping bar that dynamically showed each shopper how far they were from their next shipping threshold. Automated cart recommendations were added based on purchase history and contents. Most importantly, Plus’s built-in analytics dashboard let the marketing team modify campaigns in real time, tagging results to user segments and regions without writing a single SQL query.

Results

Within one year, monthly online sales surged by 20–25X. Ecommerce jumped from 20% of total revenue to 99%, even amid event cancellations in 2020. Overall sales climbed 3–4X as cart sizes swelled. The multiple-store feature allowed custom pricing by region and precise targeting. The brand finally held its customer data from day one, shaving days off decision cycles and empowering rich audience segmentation.

Key Outcomes

• Triple growth in total sales after shifting to an in-house Shopify Plus store.
• Cart values rose thanks to a clear free shipping progress bar for international buyers.
• Real-time campaign adjustments cut down planning and execution time from days to minutes.
• Monthly ecommerce orders jumped 20–25 times, covering a global base of martial arts fans.
• Online revenue as a share of total sales rocketed to 99% during the pandemic.