How MyFitFoods Scaled Fast with Shopify’s Unified Commerce
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MyFitFoods’s Shift from Fragmentation to Unity
MyFitFoods started as a small regional meal-prep brand, but its growth was stalling under a mismatched stack: BigCommerce running online, Brightpearl for POS, and 21 plugins glued together. Staff wrestled with slow load times and system crashes, taking up to 180 seconds just to ring up an order. Data lived in three separate silos—deliveries, shipping, retail—so strategic, cross-channel decision making was impossible. Even the Fit Club membership fell through the cracks, forcing employees to manually look up discounts and launch orders painfully slowly.
Choosing a Single Source of Truth
After testing Shopify’s ecommerce tools for three months, founder Mario Mendias rolled out Shopify POS across seven stores in eight days—28 terminals live, zero downtime. Suddenly product, order, and customer data all flowed into one dashboard. Deliveries, in-store sales, and online orders lived under the same roof. Shopify support guided the team to find and visualize data without hiring a data scientist.
Cutting Checkout Time by Two Thirds
With POS speeds running reliably, average in-store transaction time plummeted from three minutes to just one. Customers breeze through checkout, staff spend less time on discounts, and error rates dropped. The Fit Club membership now auto-tags returning subscribers and applies discounts instantly.
Doubling Online Revenue
Shopify’s unified commerce meant 19 of 21 plugins were no longer needed. Site performance improved dramatically, lifting conversion rates from under 1% to 6.5%. Online monthly revenue jumped from $300K to $600K in six months. Integrations with Klaviyo and Gorgias went live in under a month, automating email marketing and streamlining customer support.
Financial Wins and Future Growth
Switching to Shopify Payments cut credit card fees enough to offset platform costs—a true win-win. Today, top locations hit $250K+ in monthly sales, and with a robust technology foundation, MyFitFoods is on track for nationwide expansion.
Key Takeaways
- 1Replacing a patchwork of BigCommerce, Brightpearl, and 21 plugins with Shopify’s all-in-one platform eradicated technical debt and simplified operations.
- 2Deploying 28 POS systems across seven stores in eight days without a hitch let the team keep generating sales during the switch.
- 3Slashing average transaction time from 180 seconds to 60 seconds made in-store checkout faster, boosting customer satisfaction and throughput.
- 4Eliminating most third-party plugins improved site speed and reliability, raising conversion rates from under 1% to over 6.5%.
- 5Integrating Klaviyo in four weeks and adopting Gorgias cut manual work, enabling automated marketing and smoother customer service.
- 6Shopify Payments savings on processing fees offset platform costs, freeing up budget to keep meal prices affordable for fitness-minded customers.
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