How Memobottle Grew Revenue by 310% Globally with Shopify Plus

Challenge: Scaling Beyond Kickstarter Success

In 2014, co-founders Jesse Leeworthy and Jonathan Byrt set out to create a water bottle that fit into any bag. Their Kickstarter campaign shattered expectations, drawing 14,000 backers instead of the planned 500. Suddenly, they had to ship to more than 70 countries and manage stock across five warehouses. Rapid expansion exposed weaknesses in order routing, warehouse syncing and wholesale ordering. They needed a unified platform to keep up with D2C growth and a growing network of retailers.

Solution: A Tailored Shopify Plus Ecosystem

Memobottle upgraded to Shopify Plus and launched dedicated storefronts for Australia, the US, the UK, Europe and the rest of the world. Each store displayed local pricing, currencies and relevant content. They activated the Plus-exclusive B2B module to give wholesale customers a private portal where retailers can review past orders, draft new bulk orders and see real-time inventory. Integrations tied the five warehouses into one inventory system, eliminating overselling and manual spreadsheet work.

To drive growth, they tapped Shopify Audiences to build look-alike segments for Meta and Google outside Australia. With richer ad targeting, they attracted higher-intent shoppers without wasting ad spend.

Results: Explosive Growth and Engagement

Within a year of rolling out Shopify Plus, Memobottle saw a 310% year-over-year lift in revenue. Average order value climbed 50%, while daily customer visits surged by 487%. Their B2B channel now serves over 1,200 retailers worldwide. The merchant success team’s strategic advice on ad segmentation and upsell prompts in the checkout further boosted top-line performance.

By aligning regional stores with local customer expectations and streamlining wholesale processes, Memobottle transformed from a Kickstarter upstart into a global lifestyle brand.