How Meet for Slack Solved a Simple Problem and Landed a Five-Figure Exit Without Venture Funding

From Side Hustle to Five-Figure Sale: Meet for Slack’s Journey

When your daily work tools fall short, few people actually take action. Adam Charvat did. While working IT in London in 2021, Adam grew frustrated with how difficult it was to launch a quick call from Slack. If you wanted to hop on a call with your team, you’d have to spin up a Google Meet or Zoom link, then copy and share it over in Slack. Not streamlined, prone to breaking focus, and just plain silly in the era of instant everything.

Building out of necessity

And so, Adam built his own solution. Meet for Slack wasn’t meant to be a startup. It was just a helper: a simple Slack App that lets users type /meet to instantly create and share a Google Meet link right in the channel. No more context switching, no more link juggling. Adam coded it up over a few months of spare evenings. First, it just made life easier for his own team. Then, other people wanted in.

Unexpected demand

Many SaaS founders chase Product Hunt launches and viral Twitter threads. Adam tried Product Hunt. The launch was a flop, minimal traction, crickets. But he quietly listed Meet for Slack in the official Slack directory. Suddenly installs spiked. Companies he’d heard of were signing up. Thousands of new users showed up, all searching for a quick, reliable Google Meet integration.

Organic growth, then, the business decision

The growth was entirely organic. No ads, no outreach. As installs grew, Adam recognized a real business was emerging. Many users were at startups or enterprise companies already using Google Workspace. Seeing the potential, Adam introduced paid plans with different tiers based on team size, plus an enterprise option. Early users kept free access for a while, but recurring meeting pop-ups reminded them of the paid tiers. While most stuck to the free version, enterprise conversions, at a high price point, became the real engine. Revenue started climbing.

Facing competition from Slack itself

Everything changed when Slack rolled out its own, you guessed it, "Huddles" call feature, late 2022. Adam worried the demand might vanish overnight. The business was at $1,800 in monthly recurring revenue. But enterprise teams, wedded to Google integration, stuck around. Six months later, instead of flatlining, Meet for Slack rose to $2,200/month. It didn’t have every bell-and-whistle, but it did what it claimed: simple, fast, friction-free Google Meet calls inside Slack.

Selling at the right moment

With the project thriving and his mind shifting to new ideas, Adam decided to list it on Acquire.com, one of the top SaaS business marketplaces. There was plenty of interest. Negotiations followed, early offers were low, but patience paid off. Adam sold Meet for Slack for a figure in the upper five digits (so, somewhere between $60,000–$99,000), just a year and a half from its first lines of code. This was life-changing for Adam: not venture-level money, but enough to pursue indie hacking full time, quit his job, and live and work on his terms.

The founder’s take

Adam didn't come from a Silicon Valley incubator. He built a tool he needed, responded when the market asked for more, and stayed in his lane, even as a giant like Slack entered his turf. He kept his operation lean (mostly just him), never overbuilt, and focused on delivering value to teams using Google and Slack every day. In the end, it all came together: an exit, boosted confidence, and the mobility to chase fresh entrepreneurial ideas. Adam continues to advocate for shipping simple products and focusing on real problems, not investor hype.

What you can learn

• Small, focused products can succeed if they hit a clear pain point, especially in the B2B SaaS world.
• Launching in platform directories (like Slack’s) can be much more powerful than big public launches if you solve a niche workflow pain.
• Even serious competition (from platform owners) isn't an automatic death sentence if your feature solves a different, more relevant job for specific customers.
• Directly serving enterprise clients can be a shortcut to real revenue, even with lower total conversion rates.
• Patience during sales negotiations pays, it’s easy to panic and fold on your price, so hold your ground if demand is there.
• Building in public, keeping infrastructure and cost low, and iterating based on real-world feedback leads to more resilient SaaS businesses.

Final thoughts

Meet for Slack is a classic example: identify a small but nasty pain, address it simply, grow only as needed, and let results speak for themselves. Adam’s story proves you don’t need a massive idea, a huge team, or any funding to build real leverage through software today. What you need is a genuine pain point, stripped-down execution, and the will to follow through.