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Growing an audience on social media can feel like shouting into a void. Media Scaling, founded by Logan Forsyth and Spencer Murphy, offers a plan that flips this script. In just six months, they generate one billion organic views for top-tier creators and brands using a blend of multi-account strategies, precise content repurposing, and specialist teams.
At the core is a simple concept: increase reach by multiplying presence. Instead of posting from one handle, Media Scaling spins up between 20 and 150 accounts across platforms like TikTok, Instagram, YouTube, Facebook, and Snapchat. Each account is warmed up with genuine interactions—likes, comments, follows—over three days before any content goes live. This approach primes each handle to look and act like a real user, so the algorithm treats it as fresh distribution territory.
Rather than creating new assets from scratch, they mine existing long-form videos—podcasts, vlogs, speeches—and slice them into thousands of attention-grabbing clips. By posting 500–1,000 short videos per month for each client, they pump out roughly 12,000 posts across all accounts in six months. Catchy thumbnails, emotion-driven intros and pinned comments keep viewers hooked and guide traffic to the main channels.
Not every creator qualifies. So YouTubers need at least 300,000 subscribers and $2M in annual revenue. This ensures each client has existing products or systems to monetize the surge in attention. Media Scaling then plugs in to amplify proven funnels, rather than teaching newcomers basic audience building.
Each client is assigned a dedicated squad of 10–15 members, including project leads, social managers, editors, copywriters, data analysts, and virality engineers. Editors chop up long videos; copywriters craft hooks and captions; analysts spot trends; managers engage in comments; and engineers test thumbnails. That level of focus helps each part move quickly and iterate whenever a format or topic underperforms.
To keep each account authentic, social managers spend time watching other creators, leaving comments, and adjusting posting times. This human layer prevents algorithm flags and boosts reach. Cold outreach uses a subject line like “100 million views in 90 days,” followed by a two-call sales process: a 15–30 minute discovery call and a 45–60 minute strategy + close.
With demand rising, Media Scaling plans to package its process into a DIY solution. Clients would pay a premium for full access to Standard Operating Procedures, team checklists, and quality controls. That model could unlock seven-figure revenue streams without diluting service standards.
By combining **multi-account rollouts**, **high-frequency repurposing**, and **real-user engagement**, Media Scaling cracked a system that reliably pushes one billion organic views in six months. Their focus on qualified clients, specialist roles, and platform-native features keeps campaigns nimble and results consistent.
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