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How Media Scaling Drives 1 Billion Organic Views in Just Six Months

6/10/2024
Media Scaling
Logan Forsyth & Spencer Murphy
Media Scaling
mediascaling.co
Los Angeles, United StatesFounded 2020
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Monthly Revenue
Undisclosed
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Founders
Logan Forsyth & Spencer Murphy
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Employees
Undisclosed
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Business Description

Media Scaling is a social media marketing agency that partners exclusively with high-profile creators generating over $2M annually. They deploy dozens of warmed-up social accounts to post thousands of short-form clips each month, accelerating audience growth and boosting main-channel engagement.
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Executive Summary

Media Scaling, founded by Logan Forsyth and Spencer Murphy, cracked a repeatable formula that drives one billion organic views in just six months for high-revenue creators. By spinning up dozens of accounts, breaking long-form clips into thousands of short posts, and relying on a tight-knit specialist team that mimics real user behavior, they funnel traction back to main channels and keep engagement climbing.
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Video

How Media Scaling Drives 1 Billion Organic Views in Just Six Months

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Case Study Content

Introduction

Growing an audience on social media can feel like shouting into a void. Media Scaling, founded by Logan Forsyth and Spencer Murphy, offers a plan that flips this script. In just six months, they generate one billion organic views for top-tier creators and brands using a blend of multi-account strategies, precise content repurposing, and specialist teams.

Multi-Account Strategy

At the core is a simple concept: increase reach by multiplying presence. Instead of posting from one handle, Media Scaling spins up between 20 and 150 accounts across platforms like TikTok, Instagram, YouTube, Facebook, and Snapchat. Each account is warmed up with genuine interactions—likes, comments, follows—over three days before any content goes live. This approach primes each handle to look and act like a real user, so the algorithm treats it as fresh distribution territory.

High-Volume Repurposing

Rather than creating new assets from scratch, they mine existing long-form videos—podcasts, vlogs, speeches—and slice them into thousands of attention-grabbing clips. By posting 500–1,000 short videos per month for each client, they pump out roughly 12,000 posts across all accounts in six months. Catchy thumbnails, emotion-driven intros and pinned comments keep viewers hooked and guide traffic to the main channels.

Selective Client Criteria

Not every creator qualifies. So YouTubers need at least 300,000 subscribers and $2M in annual revenue. This ensures each client has existing products or systems to monetize the surge in attention. Media Scaling then plugs in to amplify proven funnels, rather than teaching newcomers basic audience building.

Specialist Team Roles

Each client is assigned a dedicated squad of 10–15 members, including project leads, social managers, editors, copywriters, data analysts, and virality engineers. Editors chop up long videos; copywriters craft hooks and captions; analysts spot trends; managers engage in comments; and engineers test thumbnails. That level of focus helps each part move quickly and iterate whenever a format or topic underperforms.

Genuine Engagement and Human Behavior

To keep each account authentic, social managers spend time watching other creators, leaving comments, and adjusting posting times. This human layer prevents algorithm flags and boosts reach. Cold outreach uses a subject line like “100 million views in 90 days,” followed by a two-call sales process: a 15–30 minute discovery call and a 45–60 minute strategy + close.

Future Monetization

With demand rising, Media Scaling plans to package its process into a DIY solution. Clients would pay a premium for full access to Standard Operating Procedures, team checklists, and quality controls. That model could unlock seven-figure revenue streams without diluting service standards.

Conclusion

By combining **multi-account rollouts**, **high-frequency repurposing**, and **real-user engagement**, Media Scaling cracked a system that reliably pushes one billion organic views in six months. Their focus on qualified clients, specialist roles, and platform-native features keeps campaigns nimble and results consistent.

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Key Takeaways

  • 1Spinning up 20–150 warmed-up accounts per client across major platforms multiplies reach and tests content variants.
  • 2Slicing long-form videos into 500–1,000 short clips monthly yields around 12,000 posts in six months, maximizing viral potential.
  • 3Strict client criteria (300K+ YouTube subs, $2M+ revenue) ensures campaigns drive real business outcomes.
  • 4A dedicated 10–15 person team per client handles editing, copywriting, data analysis, social engagement, and viral engineering.
  • 5Genuine human-style engagement (comments, follows, watch time) keeps new accounts in good standing with platform algorithms.
  • 6Funnel traffic from secondary handles back to main channels through strategic tagging, thumbnails, and pinned comments.
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Key Facts

Organic Views Achieved
1B
Monthly Videos Produced
500–1,000
Annual Posts
12,000
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Tools & Technologies Used

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Disclaimer: Some data in these case studies may be inaccurate or out of date. In certain cases, AI-generated content is used.
How Media Scaling Drives 1 Billion Organic Views in Just Six Months