How Lammes Candies Leveraged BigCommerce to Boost Sales 8%

Adapting a 135-Year-Old Tradition to Modern Commerce

Lammes Candies, a family-run confectionery established in 1885, had been shipping its famous Texas Chewie® Pecan Pralines through mail order for decades. With half of its business still relying on phone-in catalogs and manual workflows, the team faced increasing pressure from digital-first competitors and a surge in online demand. Their legacy system was robust for its time but lacked scalability, security, and the agility needed to thrive in the modern ecommerse world.

Choosing the Right Platform and Partners

Under the guidance of Ecommerce & Mail Order Manager Lauren Cevallos, Lammes evaluated multiple platforms before landing on BigCommerce—citing its flexibility to preserve existing workflows while scaling for growth. Equally important was a partner ecosystem that could tackle custom requirements. They selected local agency Fahrenheit Marketing to design and build a bespoke call-center application, integrating seamlessly via BigCommerce’s APIs.

Building Custom Workflows and APIs

Fahrenheit Marketing collaborated closely with the Lammes team and BigCommerce architects to map out every business rule, from corporate gifting to individual mail orders. The new call-center app includes a bulk upload feature that slashed order-entry time from two days to 30 minutes, while preserving complex gift lists and personalized messages.

Solving Multi-Recipient and Perishable Shipping Challenges

Corporate clients often send hundreds of gift boxes to varied addresses. BigCommerce’s native multi-recipient functionality enabled Lammes to process these orders in a single checkout flow. To protect chocolates from melting in summer heat, they leveraged ShipperHQ rules to enforce second-day shipping for perishables. Integrating ShipStation automated label printing and customer notifications, reducing follow-ups and errors.

Measuring Impact and Realigning Focus

Within the first year on BigCommerce, Lammes saw an 8% uplift in revenue, a 13.25% increase in peak-season conversions, and 6% more site traffic. More importantly, the team moved from firefighting manual tasks to strategic initiatives like loyalty programs and user-generated reviews. With a stable, scalable platform in place, they’re positioned to double volume in 2024.

Looking Ahead to Deeper Customer Engagement

Armed with powerful APIs, local expertise, and a future-proof storefront, Lammes Candies plans to roll out a tiered loyalty program and social proof galleries. By spotlighting long-time customers and streamlining digital experiences, this 135-year-old icon is ready for another century of sweet success.