How KegWorks Tapped BigCommerce to Boost Conversion by 25%

Background

In 1998, David Rivers launched KegWorks from his Buffalo apartment, driven by one simple vision: to offer enthusiasts and professionals a one-stop online destination for draft beer dispensing equipment. Over two decades, the business expanded into a robust multi-channel retailer selling kegerators, bar rails, glassware, cocktail ingredients, and a wide range of bar accessories.

Challenge

As KegWorks grew, its self-hosted solutions on X-Cart and later Magento strained internal resources. Frequent code updates and maintenance diverted focus from marketing and merchandising. The team needed a platform that was intuitive, scalable, and self-sustaining—one that would allow them to concentrate on driving growth rather than wrestling with infrastructure.

Solution

After evaluating Magento 2, Demandware, and Shopify, KegWorks selected BigCommerce for its robust APIs, transparent pricing, and ease of use. Groove Commerce assisted in designing the storefront and integrating critical tools:

• HubSpot integration for abandoned cart recovery and streamlined sales quotes.
• Feedonomics to automate product feeds to advertising channels and site search.
• Customer groups and price lists for seamless B2B and B2C experiences.

The result was a modern, headless-capable storefront that freed KegWorks from server maintenance while speeding up marketing initiatives and merchandising updates.

Results

Comparing the 12 months before and after launch (Aug. 2019–Aug. 2021), KegWorks achieved:

• A 25% increase in conversion rate.
• 12% revenue growth.
• 7% uplift in average order value.
• 5% more total transactions.

During the 2020 pandemic lockdown, B2C sales surged as home enthusiasts stocked up for at-home entertaining, and BigCommerce’s performance remained rock-solid under the added load.

Looking Ahead

KegWorks plans to further enrich its catalog with curated bar gear and refine post-purchase tracking and notifications using advanced BigCommerce price lists and workflows. By constantly iterating on its site experience, the brand is poised to tap new markets and customer segments.