How Jenni Kayne Doubled Stores with Omnichannel Retail

Overview

Jenni Kayne, a California lifestyle brand known for relaxed wardrobe essentials and luxe home furnishings, was growing fast. With multiple new product lines, a skincare launch and an expanding retail footprint, the team faced siloed systems and slow staff look-ups whenever a client asked about stock. They needed a single commerce platform that spoke to both their website and physical stores.

The Challenge

Online and in-store data lived in separate places. Managers juggled spreadsheets just to check if a sofa was at the downtown showroom or stuck in the warehouse. Holiday peaks stretched inventory teams to their limit. At the same time, the brand’s Trade Program for interior designers demanded quick, branded quotes complete with imagery. None of these pieces fit together under the old system.

The Solution

Jenni Kayne moved to Shopify Plus and integrated Shopify POS across every location. Teams trained in hours, not days. Endless-aisle shopping let store staff tap into warehouse stock and ship direct to client homes. Unified customer profiles flagged Trade Program members, Home Membership clients or first-time buyers so staff could tailor service at the register. Custom POS tiles and product images made entering SKUs foolproof.

The Results

• 2X growth in brick-and-mortar locations across the U.S.
• Staff cut time to check inventory by more than half, freeing them to focus on clients.
• Trade Program quoting tool generated branded PDF quotes on the spot, boosting designer engagement.
• Unified checkout flow removed errors and guesswork, accelerating holiday sales.

What’s Next

With Shopify’s tools handling analytics, client history and seamless payments, Jenni Kayne is set to open more stores, expand home collections, and bring that laid-back California vibe to more shoppers—wherever they browse or buy.