How The Indoor Golf Shop Doubled Its Black Friday Sales and Scaled Globally

Simplifying Golf Simulator Purchasing

When Rene Delgado founded The Indoor Golf Shop in 2017, he faced a fragmented market for indoor golf simulators. Customers wrestled with confusing quotes, long installation cycles, and multiple vendors. He knew that servicing golfers with a single, easy journey would set his shop apart. By choosing Shopify as the backbone, he avoided wrestling with servers or custom code, and focused on perfecting his buying experience.

Building a Scalable Storefront

Delgado’s team needed a storefront flexible enough for rapid feature updates, but stable under heavy traffic. Shopify’s intuitive admin allowed one employee to maintain product pages, update banners, and roll out promotions. Integration with the Shopify App Store meant they could add functionality—like post-purchase surveys or estimated shipping dates—in minutes rather than weeks or months.

Peak Season, Zero Downtime

The real test arrived during Black Friday and Cyber Monday 2024. The Indoor Golf Shop saw double the sales versus the prior year, all without any site slowdowns or crashes. The team credits Shopify’s hosted infrastructure and Level-1 PCI compliance for handling spikes smoothly, giving shoppers confidence and reducing abandoned carts.

Driving More Value Per Order

Beyond traffic, driving average order value was key. By using bundled product apps and cross-sell widgets from the Shopify App Store, the brand raised units per order by 22%. These upsells popped up at checkout and on product pages, showing related simulator accessories like mats or net systems. Simple add-ons, big lift.

Seamless International Expansion

Canada was the first step into a global market. With Shopify Markets, the shop launched pricing in CAD, local payment options, and duty-calculated shipping in just a few clicks. There was no custom code or manual tax tables to build. The team tested rates, then flipped the switch—no new developer hires required.

On-Demand Support Keeps Things Moving

Whenever issues pop up, the brand leans on Shopify Plus support. Fast responses on chat or phone have saved hours of troubleshooting. For a small team, that kind of support on speed dial is a game changer, letting them fix a payment error or theme bug in real time instead of waiting days.

Results That Speak for Themselves

In under seven years, The Indoor Golf Shop has carved a name in a competitive niche. Doubling peak-season revenue with no extra tech hires, boosting per-order items by over a fifth, and entering Canada in record time—all while maintaining fast page loads—shows how the right platform can drive meaningful growth without complexity.

Key Takeaways

• Choose a hosted ecommerce platform to avoid infrastructure headaches.
• Leverage prebuilt apps for upsells and cross-sell features without custom builds.
• Test and launch new markets quickly with built-in international tools.
• Rely on 24/7 enterprise support to resolve issues in hours, not days.
• Keep a lean team; one person can handle storefront updates and promotions.
• Focus on service—guide customers through each step with a caddie mindset.