How George Moulos Built a Global Ecommerce Brokerage by Age 25, From $5/hr Jobs to Multi-Million Dollar Deals

Starting Young: The Reality of Teenage Entrepreneurship

At just 13, George Moulos didn’t have extra cash or insider favoritism. His family’s history was rooted in grit; hard labor was the norm, not entrepreneurship. Early mornings and late nights weren’t about spreadsheets, but about picking up whatever part-time work was available. Unloading containers. Slipping on a fast-food uniform. For George, Sydney’s suburbs offered no silver spoons, just opportunity for anyone hungry to avoid the grind.

From Manual Labor to Facebook Groups

He was motivated by the clock. “I knew I had no time to waste.” When school wasn’t in session, George hustled to stack a few dollars. Five bucks an hour at McDonald’s, who really wants to make fries forever? Determined to build something he could own, he started Facebook Groups specifically for students, seeking those even slightly bored and, honestly, those interested in something new. In less than two years, those groups exploded. Some attracted tens of thousands. George got creative, he learned affiliate marketing fast, promoting offers where he got paid only when clicks led to sales. One-by-one, he exited those groups for profit, each sale a lesson in negotiation, systems, and the online money cycle.

Evolving the Hustle: Moulos Media & Initial Consulting

With a knack for digital growth, George launched a marketing agency, Moulos Media. At first, it was just him, applying what he’d learned about driving traffic, building audiences, and scrappy sales. Some clients wanted more than advice: they wanted to cash out. George had already sold small sites worth $1K–$10K as a teenager, so he stepped up. He started brokering deals for e-commerce owners looking for an exit, helping with negotiations and logistics, even when the check size would barely cover rent for the month. Jobs grew with experience and confidence, soon, he closed deals up to $50K, then $100K, and eventually over seven digits. The more he helped others win, the more his own brand expanded. At some point, his consulting revenue became mostly brokerage fees.

Birth of Ecommerce Brokers

Realizing there was gold in specialist brokering, George pivoted. He officially rebranded as Ecommerce Brokers, focusing totally on advising online business deals. The agency didn’t just list random digital assets, they focused on making the right match between sellers and strategic buyers, using hard-won experience from running similar businesses before. Today, Ecommerce Brokers handles M&A for all types of online-first businesses, Amazon FBA, SaaS, content sites, with values stretching into the tens of millions. The brokerage also started offering buy-side services, helping investors locate and structure the right deals, handling everything from the initial search to negotiation to closing paperwork.

Validation and Recognition

For George, “winning in entrepreneurship is making rent payments and getting employees paid on time.” Recognition wasn’t early or automatic. Family and friends rolled their eyes when he skipped college for 'internet stuff.' But external awards did come: when Forbes named him to Greece’s 'Top 30 Under 30' at age 22 (he built the business from Australia, but keeps roots in both worlds), he knew he made the right call. That validation? It pushed him to double down, compete harder, and keep finding wins for clients.

Scaling Globally and Giving Back

Now, Ecommerce Brokers is a genuinely global outfit. Their listings stretch from six-figure side projects to $50M+ strategic exits, with over 500 transactions closed and counting. George travels and guest speaks, not just in Australia or Greece, but across Europe, showcasing proven pathways for digital entrepreneurship.

He’s direct about his mission: inspire founders who don’t come from wealth or connections. In his words: "If you have a computer and internet, you can make waves. The internet is the great equalizer." He wants to kill the excuse that success requires a head start, he didn’t have one, either.

His Drive and What’s Next

Motivation shifts over time, George says. Today, it's about the thrill of the deal and seeing client testimonials roll in when they land bigger exits than expected. He admits he's highly competitive. But the money is “a cherry on top”, the key driver is the win, for both his clients and his team. Looking farther out, he aims to not just dominate digital business brokering, but to disrupt the whole exit ecosystem, online and offline, in North America and beyond. He wants to build Ecommerce Brokers into a brand anyone considers, first, when it’s time to sell a business.

Lessons from the Ground Up

• Speed matters, starting at 13, George’s urgency gave him a head start on compounding knowledge and results.
• Affiliate and audience-based approaches let savvy teens earn first real money without capital; small wins build up fast.
• Willingness to sell early businesses taught negotiation, legal basics, and deal closure realities, the hard skills needed for M&A at scale.
• In every step, bigger networks and a track record led to bigger deals, larger clients, and a more resilient company setup.
• Giving back to aspiring founders helps reinforce personal accountability and the next generation of industry growth.

Final Thoughts

Few entrepreneurs reach hundreds of global deals before 25. George did it with little but ambition, speed, and a refusal to buy into other people’s expectations. Even now, he’s aiming for a larger slice of the business exits industry, not just in e-commerce, and he’s pouring energy into showing others how to break in, regardless of their background.