How GenSol Cut Canine DNA Test Costs & Scaled Online Sales

Introduction

In 2008, Dr. Micah D. Halpern and his wife Adriana launched GenSol Diagnostics after discovering the high cost of canine genetic tests. They set out to make disease and coat testing affordable for breeders, vets, and pet owners. By pairing modern lab workflows with a flexible e-commerce site, they built a service that cuts fees in half and reaches a wider audience.

Identifying the Challenge

Dog DNA screening grew popular, but labs charged fees breeders could not always cover. Early testing services were slow, costly, and limited to a small group of specialists. This gap kept many dogs from getting preventive care. Micah saw that new sequencing methods could bring prices down. He and Adriana realized that an intuitive online shop would let more people order tests from home.

Building a Scalable Solution

GenSol moved away from expensive legacy systems and set up in-house testing with batch sequencing. They then relaunched their site on WooCommerce, choosing this platform for itsflexibility,payment control, and robust plugin library. They added these extensions:

• Role-Based Payment & Shipping Methods
• Sequential Order Numbers Pro
• Print Invoices/Packing Lists
• Conditional Shipping & Payments

Streamlining Operations

The team automated order processing, linking lab reports with customers and shipping labels. This cut manual tasks and let staff focus on new test development. They trained employees on lab protocols and backed the system with custom order number tracking. Today they ship results faster and cheaper then ever before.

Operational Takeaways

Integrating shipping rules based on region helped avoid unexpected expenses. By using the Conditional Shipping and Payments plugin, they restricted ground shipments for sensitive samples and locked digital payments to secure channels. Custom order numbers meant staff could pull up prior tests in seconds. These changes added significant time savings per order.

Customer Experience

GenSol invested in a clean, mobile-friendly interface. They ran live testing with a small group of breeders before launching. Feedback led to a simplified checkout that asks for breed, age, and test type in just a few clicks. Test results arrive in a branded PDF with clear graphs and recommendations.

Results and Growth

After switching to WooCommerce and optimizing lab workflows, GenSol Diagnostics saw test volume double within a year. Customer feedback praised straightforward site design and transparent pricing. As test costs dropped by over 40%, more breeders and vets added GenSol to their routine health checks.

Technology Stack

At the core is WordPress with WooCommerce. They use built-in WordPress user roles and a payment gateway like Stripe. Google Analytics monitors site activity, while Mailchimp handles email follow-ups and test reminders. This toolset lets a small team manage growth without hiring extra staff.

Looking Ahead

GenSol plans to roll out new panels for emerging canine diseases and to improve reporting speed. By staying current on web and lab technology, they expect test volume and revenue to keep climbing.