Generating $103K+ Revenue with 397% ROI on Facebook

Overview

In this hands-on breakdown, we look at how an affiliate marketer working with CMaffiliates turned a $20,875 investment in Facebook ads into $103,795 in revenue. By selecting two targeted GEOs—Greece and Portugal—tweaking old pre-landers, and testing creative angles, the affiliate reached a 397% ROI, pocketing an $82,919 profit.

Setting Up the Campaign

At the end of April 2021, the affiliate chose Greece and Portugal, both small markets with native call centers, to lower moderation risks. He pulled aggressive celebrity-driven pre-landers from his archives and asked CMaffiliates’ managers for additional landing pages. Each lander was retouched and A/B tested to find the top performer in each GEO.

Creative Strategy

Two primary angles were tested: static images featuring well-known figures and 10–30 second videos with professional voiceovers in the local language. The celebrity images converted cheaply until bans hit, while videos allowed a more aggressive tone and sustained approval longer.

Execution and Testing

Using a wide targeting range (age 35+, both genders) in Facebook and Instagram feeds, the affiliate ran CPL tests to control costs. Over three weeks, registration-to-FTD rates in Greece hit 3–4% at $5–8 per lead. Portugal saw 6–7% at roughly $10 per lead. Consistently outsourcing original creatives kept cost per lead low and minimized bans.

Results

Total ad spend: $20,875. Total revenue: $103,795. Net profit: $82,919. ROI: 397%. The campaign’s core success drivers were aggressive yet fresh landing pages, high-quality outsourced videos, native call center support, and broad audience targeting that boosted lifetime value for the advertiser.

Key Lessons

Old landing pages can still work if you add a twist with new, approved creatives. Always test with a CPL model when possible to limit risk. Rare GEOs often yield the highest profit, even if translation is needed. And don’t stop at the first ban—persistent testing uncovers winners.